Fashion / ShowAnn Demeulemeester Womenswear A/W12Demeulemeester reasserts her architectural vision for the new seasonShareLink copied ✔️March 2, 2012FashionShowPhotographyMorgan O'DonovanTextSusie LauAnn Demeulemeester Womenswear A/W12 It seems strange that a designer of Ann Demeulemeester’s stature, who has garnered such a hardcore fan base over the years would want to re-assert what her design philosophy is all about at this point. We all know that she can design a jacket of disturbingly beautiful proportions or she can swathe a woman in a bias cut inky dress. These are givens but where in the past, tricked out styling and forays into print, ethnic or colour oeuvres, might have distracted us ever so slightly from Demeulemeester’s steadfast devotion to construction, this show made it clear that she can strip it back and let her lines do all the talking. In the end, I didn’t need any decoration or colour because all the work was done in the shape and that is my real work These lines came straight in the form of black jersey dresses, revealing parts of the body in mysterious ways. They also came curved in the gathered satin skirts and the dramatic peplums in the outerwear. There was a richness and warmth to the collection, injected by the use of an inky blue that veered between black and blue, depending on the light. "That wasn’t colour. It was like the night," she said. It may have been nighttime, but we definitely felt like a light was being shone on Demeuelemeester’s strengths as an unwavering force in fashion.Dazed Digital: What was the starting point of this collection?Ann Demeulemeester: I wanted to go more into construction, shape and architecture. Those were the three starting points. Compared to the menswear, the woman here was more intriguing and mysterious and chic in a good sense of the word.DD: In what way did you explore contruction?Ann Demeulemeester: I wanted to cut a real tailleur – it was all about the new shapes for me. I wanted to work with curves and straight lines and openings that appeared at certain parts of the body. In the end, I didn’t need any decoration or colour because all the work was done in the shape and that is my real work. These clothes aren’t just designed for the sake of it – they’re really there to be worn.DD: What prompted this desire to concentrate on shape?Ann Demeulemeester: Because it’s the focus of my work. It’s always been! I wanted to say to people "Look! This is what I do!" That the design and the creation are in the shapes. I thought if I didn’t do any decoration in print or colour, then people would focus on my work. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREAdanolaWhat went down at Lila Moss’ intimate Adanola dinner in London The Moment premiere: Charli xcx officially canonises the Brat eraJim BeamWhat went down at Jim Beam’s NYC bashMargot Robbie is living for the drama on the Wuthering Heights press tourPieter Mulier is leaving Alaïa Roger VivierWhat went down at an intimate Roger Vivier book launch in ParisIn pictures: Latex and leather at Sextou’s first Parisian raveThe penis dress has fashion in a chokeholdAdanolaLila Moss fronts Adanola’s latest spring 2026 campaignValentino SS26 couture: Alessandro’s peep show answers our prayersSaint Laurent AW26 was the Parasocial Relationship ConventionWilly Chavarria joins forces with the ACLU in new campaign Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy