Fashion / IncomingNYC on NikeFuelThe rising East Coast photographer Peter Voelker captures a New York minute and a dayShareLink copied ✔️January 23, 2012FashionIncomingText Terence Teh NYC on NikeFuel As a universal new worldwide metric to measure and track all aspects of your active, everyday life, NikeFuel is arguably the biggest innovation in digital sports leading up to the 2012 Olympics. Unveiled last week in NYC, NikeFuel is about connecting emotional, motivational, creative and cultural references to tech visions that mean it really can be a part of your everyday life. For a proper New York story, Dazed spent the day tapped into NikeFuel with the wrist Fuelband that syncs to your iPhone to monitor your movements, and ran the city checking in with a trio of iconic NYC bucket drummers and an insanely talented group of double dutch girls swinging ropes in Brooklyn. If there’s one sport that New York reps to the fullest, it’s basketball. No other city has as many ballers per capita as the Big Apple and the Dyckman Basketball League’s Team Nike are undisputed champions. An infamous and intense summer league that starts when the NBA season is slowing down, the outdoor street ball tournament is stuff of legend. Powered by NikeFuel, Dazed stepped up to the hoop at Nike’s secret, members-only basketball training compound in the Lower East Side, the Masaryk gym. It’s an amazing space hidden behind a nondescript door and old school centre block opposite the LES projects. Nike have re-furbished the space and created a concierge-style winter training ground for the city’s most notorious ballers. Plans are that the gym will be passed back to the community in the coming months and for now, it’s Daryl “D-Train” Smith who heads up training. Dazed got our sweat on. In his own intimate and candid style, New York photographer Peter Voelker captures the soul and energy of this city in movement. After a two year stint assisting Ryan McGinley in his Chinatown studio and on wanderlust travels, Peter’s emerging on his own as a definite one-to-watch and brilliant young talent. Voelker reps the city as part of the new wave creative community and shoots this exclusive NikeFuel NYC story. www.nike.com/fuelband Nike+ FuelBand is available in the US now, and in the UK on 1st May 2012 Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThings To Come: Porn saves the world in Maja Malou Lyse’s ‘bimbo sci-fi’The Danish artist’s new show premieres at the 2026 Venice Biennale – here, she discusses her fictional future where ‘porn stars rule the world’ and how it reflects our relationship with images todayArt & PhotographyBeautyWho would we be attracted to if we didn’t know what we looked like? Art & PhotographyInside Studio Iron, Isamaya Ffrench’s new dystopian dreamworldBeautyNude awakening: Meet the young people embracing naturismArt & PhotographyWalter Pfeiffer, the cult photographer of beauty, sex and outsidersBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaBeautyHoroscopes May 2026: It’s a money month, so expect a surprise windfallFashionNipples, nachos and mask4mask: The biggest trends at the Met Gala 2026 Life & CultureHomeownership is now a video game genreEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy