The trainer giant relaunches its classic style with an exclusive range for Foot Patrol
Diadora’s age-old status as a definitive premium performance brand was built on the uncompromising ethos of Marcello Danieli’s shoemaking aptitude. Introducing ski-boots in the 1960s resulted in a reputation for new techniques and beautiful build across running, tennis and football. Beyond the luxurious Björn Borg pieces and Seb Coe signature runners, legendary Olympic gold hurdler Edwin Moses’s model is considered a classic that was a serious proposition at performance level (with Diadora’s credentials honed by the brand’s sponsorship of some of the greatest runners ever) in its early 80s heyday. Now Ed’s weapon of choice is back as the Queen 70, exlsuively avalilable at London's trainer Mecca Foot Patrol. This mesh and suede masterpiece hasn’t dated at all and 2012 is shaping up to be a big year for authentic athletic design at heritage level.
"Diadora Queen 70 was born as a running shoe, employed by many champions both in training and performance between the '70s and the '80s. It's also one of the many styles that we have had the honour of retrieving - and bringing to the UK public via London's cult store Foot Patrol - from Diadora's amazing archives, which span more than 60 years of sporting history. It is such an exceptional experience to be able to walk among items that were literally instrumental for so many champions' great victories, and in such a varied array of categories too", says Enrico Moretti Polegato, chairman of Diadora.
Foot Patrol, 80 Berwick Street, London W1F 8TU