Shot by Lina Scheynius, the simple analogue style of the new Autumn Winter '11 campaign for Closed allows for the unique personalities of the chosen models to show through. The campaign was styled by Emelie Johansson, Fashion Director for Danish magazine, Cover, and featured ten creatives in the fields of photography, art, music and sports as true individuals.

The label presented the likes of Berlin-based artist Bettina Krieg, Parisian producer and DJ Claude Serieux, illustrator Carla Fuentes, art directors Eileen Peters and partner Mark Wiesmayr, and photographer and publisher of Jocks & Nerds, Marcus Ross as their models. Fashion blogger Maya Villiger, Italian actor Michele Venitucci, and journalists Sandra Bauknecht and Yale Breslin were also all clothed in the label's easy-going line of natural pieces and traditional tailoring for the new campaign.

See the behind-the-scenes film of Scheynius shooting the new campaign here