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Reebok / Emporio Armani: Behind-the-Scenes Film

The new film for the luxe Italian fashion house's collaborative collection with sportswear giants Reebok

Dazed Digital presents an exclusive behind-the-scenes film for the iconic sports label and fashion house's latest collaboration. The new EA7 collection for Spring Summer 2011 combines the two label's distinctive attitudes. The line is built up from modern reworkings of Reebok's signature vintage styles, all the while incorporating Armani's sophisticated design techniques. Updated for this season will also be their unique ZigTech shoe - where the sole features their signature zig-zag detailling to complement the geometric style of the overall piece.

See the current issue of Dazed & Confused for the shoot