Courtesy of BalenciagaBeauty / Beauty newsBeauty / Beauty newsBalenciaga goes old-school for its brand new fragrance launchThe brand reveals a lineup of ten refined scents, bringing a modern edge to the maison’s first perfume from 1947ShareLink copied ✔️September 10, 2025September 10, 2025Text Tiarna Balenciaga Fragrances You might expect a Balenciaga perfume to smell something like stale cigarettes, the aftermath of a wild night out, and the Central Saint Martins studios on hand-in week. But as the brand unveils its new fragrance line, launching today (September 10), it’s clear that this time, they’ve opted for something more classic. The brand’s new perfume collection pays homage to the Maison’s first fragrance, Le Dix, launched in 1947 by Cristóbal Balenciaga. In the years since, the line got discontinued and Balenciaga’s more recent scent experiments in their runway shows have leaned into the rise of abstract fragrance: think the SS20 show, where scents of antiseptic, blood, money, and petrol permeated the European blue spiral stage, or the AW25 show, which transformed its venue into a city street scented with fresh asphalt. This new line sees them take a decisive turn toward the classic. It took the brand three years to analyse and reconstruct the original Le Dix and even longer for archivists to locate a bottle of the perfume – 15 years to be exact. The recreated scent, which centres around iris, is the centrepiece of the collection. Its name refers to the address of Balenciaga’s original couture salon, atelier and perfume store in Paris, where the House’s couture shows are still staged today. Courtesy of Balenciaga The scents in the rest of the collection are all brand new, but with names which tie them to the history and legacy of Balenciaga. No Comment references Cristóbal’s famous refusal to give interviews and offers a rough-cut, resinous woody aroma. Extra packs a peppery kick, and Muscura is reminiscent of freshly applied varnish cut with iris. While at first glance the gorgeous bottles are something you’d find in a lived-in lobby of a shabby chic hotel – The Bowery maybe – or on the vanity of your grandmother’s most fabulous friend, the packaging was purposefully kept old school. The team scanned images of the original bottles and used archival sketches of the antiquated packaging and advertising to create the finished result. The Balenciaga collection of fragrances will be available from September 10 at the Balenciaga perfume store located at the House’s historic address 10 avenue George V 75008, as well as at select Balenciaga stores in Europe and North America and on balenciaga.com. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThese photos expose the ‘pain, fear and desire’ of relationshipsAshley Markle's Low Hanging Fruit lays bare the complex dynamics of her significant parental, romantic, and sexual relationships in a series of candid photographsArt & PhotographyFashionThese candid photos deconstruct the fantasy of the modelling worldDazed LeagueInside an intimate soccer watch party in New YorkReplitLife & CultureWhat Went Down at the inaugural vibeconFilm & TV7 films to watch if you can’t wait for The OdysseyBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaBeauty‘Swipe left if you’re under 6ft’: Why are we so obsessed with height?Art & PhotographySun-drenched photo projects to stir your lust for summer NothingMusicNothing launches ‘Club Nothing’ nightlife series with a global fundEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy