Kulfi Beauty comes to the UK and Charlie Le Mindu teams up with Aweng

Following big success in the US, where it was the first South-Asian owned beauty brand to be carried by Sephora, Kulfi Beauty is officially hitting our UK shores. The brand was founded in 2021 by Priyanka Ganjoo, who felt that the industry was still sorely lacking in South Asian representation and suitable shade ranges. Rooted in the vibrancy of South Asian culture, the products take inspiration from food, rituals, textiles and nostalgia – even the name itself comes from a traditional Indian dessert.

At the heart of Kulfi is a belief that make-up should be fun, bold and expressive. “Our mission is to make beauty joyful. At first glance, that might sound like playful colours or approachable make-up – and we do offer that! But at its core, it’s about confidence, authenticity and showing up as you are,” Ganjoo tells Dazed, adding that she wants her brand to challenge narrow ideals of what it means to be beautiful. “It’s about finding joy in the ritual, in the expression, and in seeing yourself reflected in beauty.”

The brand will debut at Space NK with its full range, including its hero items the Kajal Eyeliner, the Badi Lash Mascara, the 21-shade concealer and the Staining Lip Oil. The products are designed to be intuitive, easily applied with your fingers to make them accessible to everyone. This community-led approach is an important part of the brand, says Ganjoo, who has been hosting gatherings with their fans, including a recent walk through Central Park. She hopes to bring the same spirit to the UK, which she calls a “huge milestone" for the brand. 

“This really feels like our first big global ‘we’re here’ moment. The UK has such a vibrant and discerning beauty community – we know beauty lovers here are passionate about indie brands, innovative formulas and thoughtful storytelling.”

In other beauty news, Dazed Beauty fav Charlie Le Mindu has released a new collection of his signature hair costumes (remember Doja Cat’s 2024 Coachella performance?). The Red Capsule Collection brings together couture, costume, human hair and embroidery to create pieces that explore themes of depression, illness, transformation and beauty. 

Le Mindu laser printed and then shaved shapes into coats to resemble a skin disease, placed wigs inside of dresses to create muscular silhouettes, covered boxing gloves in fur, weaved 25 wigs into organza for the bomber dress, and reimagined trousers and chaps in full yak hair. “I love placing hair in areas where women would not want hair. Everyone should be hairy. It is an obsession. Obsession is the most important thing,” says Le Mindu.

To bring the collection to life, Aweng Chuol – who Le Mindu calls his “muse” – stars in the campaign set against a concrete urban backdrop. See the images in the gallery above and keep reading for the best beauty launches from July 2025, including a lip balm that everyone is going bananas for and a perfume for all the horse girls out there.