Harry Styles wants you to give yourself a watermelon sugar high. Pleasing, the brand he launched in 2021, has officially entered the sexual wellness space with Pleasing Yourself, a launch that includes a double-sided vibrator and a premium silicone lube. Created in collaboration with sex educator and industry advocate Zoe Ligon, the line is designed to centre joy and pleasure – an open invitation from Styles to explore whatever makes you feel good, without shame. Complete with the tagline – Please Yourself Like You Mean It – and a video of Styles himself erotically uttering the words.

“The idea of Pleasing Yourself is at the heart of the Pleasing brand and a part of our ethos from the very beginning,” says Harry Lambert, creative director of Pleasing. “This next step felt like such a natural progression, especially as something our community has been asking for from the get-go. It’s something we’re proud to embrace and speak about openly.”

For the launch, Pleasing teamed up with Planned Parenthood Federation of America to help the effort of educating people about sexual health. The partnership includes a series of sex-ed videos, co-created product instructions and limited-edition “I’m for Planned Parenthood” condoms. It builds on Styles’ long-standing support for the organisation, with Pleasing committing financial support and using its platform to amplify PPFA’s mission beyond the launch.

The brand also tapped Ligon’s expertise as someone who has spent over a decade helping people explore their sexuality and pleasure. “For me, sex toys were the key to discovering my own pleasure. I’ll truly never tire of explaining how powerful and life-changing they can be,” says Ligon, who calls the partnership a natural fit and an honour. “I love that they already understand that things don’t exist in binaries, especially when it comes to sexuality.” 

The new category marks just the beginning of a broader focus on wellness, pleasure and joy and care, all things that Lambert says play a “big role” in Styles’ life. He is not the first celeb to branch out into the sexual wellness space. In 2020, Cara Delevingne joined sex tech company Lora DiCarlo as co-owner and creative advisor, and Lily Allen launched a vibrator with German sex toy company Womaniser. The same year, Dakota Johnson signed on as Maude’s new co-creative director.

Pleasing Yourself launches on Pleasing.com on July 25, 2025 at 11am EST, accompanied by a three-day pop-up, the Pleasing Pleasure Shop, in New York City at 251 Elizabeth Street