Read more it-girl beauty affirmations here.

Simi and Haze Khadra have what every it-girl wants: a beauty brand with a cult following and products that are actually really great. Since launching Simihaze Beauty in 2021, their signature stackable blushes, balms and bronzers have become IYKYK favourites – our branded content editor, Habi Diallo, for example, will now use no other blush than the Solar Tint Blush Duo. 

Alongside the good products are good values. The Palestinian twins use their platform to advocate against genocide and support humanitarian causes. “We do believe that social responsibility and having a business go hand in hand,” Simi and Haze told Dazed last year. “There’s no beauty in being neutral, that’s just not a value of ours… Beauty is power, you know, and how do you take control of that? You have to take a stand for something.”

As the brand launches into SpaceNK, Simi and Haze share their beauty routines, favourite products and affirmations for 2026.

WHAT DOES BEAUTY MEAN TO YOU? 

Simi and Haze: Beauty means being a good person and having beautiful values. 

WHAT’S YOUR EARLIEST BEAUTY-RELATED MEMORY? 

Simi and Haze: Finding our mom’s lipstick, and drawing on the same mole our mom had on our faces using eyeliner.

WHAT BEAUTY ROUTINES OR RITUALS HAVE YOU LEANED ON THE MOST THIS YEAR?

Simi and Haze: Developing our skin intuition by listening to what it needs and also keeping things simple. A solid morning and night routine and not overcomplicating it.

WHAT’S BEEN YOUR FAVOURITE SCENT THIS YEAR?

Simi and Haze: Cologne Indélébile by Frederic Malle.

WHICH BEAUTY TREND DID YOU SAY GOODBYE TO IN 2025?

Simi and Haze: Clean girl make-up. Let’s have some fun?

NAME ONE HOLY GRAIL PRODUCT YOU’VE TAKEN INTO 2026? 

Simi and Haze: SHB Soft Blur Powder, for both of us!

WHAT’S THE BEST BEAUTY ADVICE YOU’VE RECEIVED? 

Simi and Haze: Work on your inner life, and you’ll see it sparkle through your eyes.

CAN YOU GIVE US THREE BEAUTY AFFIRMATIONS?

Simi and Haze:

  1. I will not forget my powder this time.
  2. You did not put too much blush on.
  3. A sun-kissed look in the winter every day is OK!