An honest review of Harry Styles’s Pleasing beauty line

You’d be hard pressed to find someone who doesn’t ogle at the cool beauty of our English sweetheart and latest Dazed cover star, Harry Styles. The launch of Pleasing finally answers the guttural cries from teenage Styles fans across the land, and something I’ve been asking since judges’ houses in Marbella: how does he do it?

The tagline, “Find your pleasing”, implies from the get-go that this range won’t transform you into the dashing pop star (much to my personal dismay), but instead, instils a message of self-empowerment and personal affinity with beauty. The line is that it strives to “bring joyful experiences and products that excite the senses and blur the boundaries”, to “dispel the myth of a binary existence”. This stands as its main differentiator from the countless other celebrity beauty lines or the ethos of major beauty brands that bank on concealing, blurring, hiding. These are products to enhance, illuminate, and to please.

“I don’t think that putting someone’s face on something sells a bad product,” he told Dazed in his cover story, highlighting his commitment to making a good product with a greater mission, and without the sheath of celebrity.

Pleasing’s inaugural collection is genderless, drawing on Styles’ own aesthetics consisting of nail polishes, an illuminating primer serum, and a dual-purpose lip and eye ‘pen’. The collection feels ornate and lux; polishes are finished with spherical marble caps, the serum emerges from its tube in pearlescent balls. Essentially, it’s an aesthetic that’s reminiscent of ASMR videos that serve our smooth-brained existences.

In practice, they share the sentiment. A swipe of super sheer gloss over a naked nail or a roll of hydrating gel under the eyes are – beyond all social and political boundaries – exquisite vibes. It’s a purposeful move on Harry’s part, in favour of beauty’s small joys. “I really think that the essence of Pleasing is finding those little moments of joy and showing them to people,” Styles told us.

But aside from pure vibes and the sweet creature himself, is Pleasing any good? I got my unmanicured mitts on the coveted full collection to give you the rundown. Pleasing, just let me adore you!