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Prada SS22

Virtual make-up and haircuts dominated the catwalk at Prada’s SS22 show

Hairstylist Guido Palau and make-up star Pat McGrath gave the brand’s Shanghai show a virtual makeover

Last week, Miuccia Prada and Raf Simons staged not one, but two simultaneous shows in Milan and Shanghai for its spring-summer 2022 collection. Featuring pared-back garments, from structured leather jackets and traditional corsets strung loosely across the model’s frame to loose dresses cinched ever so lightly at the waist, the pieces exuded sensuality – or, as the show notes, read: “A seduction through reduction.”

Even more captivating, however, were the models’ haircuts in the Shanghai show, digitally-enhanced by British hairstylist Guido Palau to create an effortless, wispy effect fitting for the collection’s edgy chic. While not a complete makeover, each model’s hair was given a virtual boost with extra layers, bangs, and textures.

As for the make-up, Pat McGrath took the IRL and virtual reins, giving the models “hyperreal, cinematic” skin. Think: brushed brows, natural lips, and subtle beams of highlighter. 

Take a look for yourself below.