Alongside pastel rainbow dye jobs and DIY aesthetics, sustainability has always been one of the core tenets of Bleach London’s ethos. From using recycled plastic and cardboard packaging for its vegan hair range to introducing shampoo and conditioner refill stations at salons to cut down on single-use plastic, Bleach is dedicated to being kind to the planet.

Now the brand is introducing a new plastic-free option to one of its signature ranges. Next week, the Rosé Shampoo Bar will join the Rosé family. 100 per cent plastic-free and zero waste, it aims to give people a more sustainable way to go pink or top up their existing colour. 

“We have wanted to develop a plastic-free formula at Bleach for some time, so we’re very excited,” says founder Alex Brownsell. “It’s our mission to create a spectrum of hair products for people to experiment with at home, but it’s also our goal to continue improving our environmental impact.” 

Alongside the shampoo bar, Bleach are launching a set of Crocodile Clips to help customers section and secure their hair more precisely when dying at home. With everyone having to become their own DIY hair stylist this year thanks to lockdown restrictions, this latest product is part of Bleach’s mission to provide people with affordable salon quality tools they can use at home. 

The Crocodile Clips (£8.50) and Rosé Shampoo Bar (£9) are available at Bleach London now.