15 years after opening the first Bleach salon, the hairstylist looks back at why they did it, how they did it, and what the future holds
Jun 23, 2025
Bleach London’s newest range of permanent hair dyes, No Bleach London, gives you the ability to get the shades you want without having to bleach it first
May 09, 2024
And the rest of the bold beauty looks from London Fashion Week SS24, from Chopova Lowena to Masha Popova
Sep 21, 2023
Taking inspiration from The Fifth Element, No Doubt and Isabella Burley, a new collection of hair dyes makes it easier than ever to feel like an apocalyptic teen. Bleach co-founder Alex Brownsell gives us the first look at the collab
Aug 08, 2023
Following the passing of the legendary designer, revisit when Dazed went behind the scenes of Westwood’s SS20 lookbook with the beauty team
Dec 30, 2022
Lead singer Ellie Rowsell and Bleach London founder Alex Brownsell discuss their collaboration in celebration of the band’s new album Blue Weekend
Jun 08, 2021
From the Queen’s Gambit to Gigi and Lizzo, everyone is trying this new firey trend. Bleach’s Alex Brownsell guides us through
Apr 30, 2021
The salons might be shut, but that won’t stop us from achieving those lockdown hair trends and Bleach London is here to help
Feb 02, 2021
Being sustainable just got easier thanks to this new shampoo bar dye
Dec 07, 2020
Treat yourself to skincare, haircare, crystals, face masks, foot scrubs, and everything in-between to make the winter lockdown just a little bit easier
Nov 03, 2020
From ghosts to devils and Joe Exotic to Among Us, here are some of our faves and how you can recreate them
Oct 29, 2020
The new wig collection offers commitment-free experimentation for your hair
Oct 07, 2020
Bleach London wants to help guide you through the DIY hair trimming process
Jul 03, 2020
The salon’s co-founder Alex Brownsell is here to rescue you from any hair woes – phew
Mar 25, 2020
We talk to the Bleach London hairstylist about growing up emo, being a Gemini and David Bowie
Apr 19, 2019
United Colors Of Benetton
Antonio Marras