Kanye West is reportedly set to join the family business: beauty products.

Following in the footsteps of his wife and sister-in-law, West’s company has filed for a “Yeezy” trademark to cover all beauty and skincare products. This will include everything from make-up and perfume to moisturiser and even “scented pine cones and aromatherapy pillows.”

Not much else is known about the potential Yeezy beauty range however if the make-up takes after the aesthetic of the fashion line, we can no doubt expect a lot of muted neutrals... or potentially metallic silvers. On the other hand, this may not come to much – last year Kendall Jenner filed for a beauty trademark for “Kendall” and “Kendall Jenner” which has yet to materialise.

In other Kanye news, it was recently revealed that the rapper donated $2 million to the families of George Floyd, Breonna Taylor, and Ahmaud Arbery. The money will reportedly go towards legal fees as well as covering future college tuition for Gianna Floyd, the six year old daughter of George Floyd.