Pin It
Cardi B
courtesy of Instagram/@iamcardib

Cardi B and Kendall Jenner are now also launching their own beauty brands


TextAlex Peters

Just when you thought there was no one left

We are well and truly in the midst of a celebrity beauty brand epidemic.

Ariana Grande, Hailey Bieber, Lady Gaga, and Gwen Stefani are all reportedly set to join the likes of Kylie, Rihanna, Kim and Madonna with their own lines make-up or skincare brands, and now the list is getting even longer with Cardi B and Kendall Jenner also lining up for their piece of the beauty pie.

This week it was reported that Kendall Jenner may well be following in the footsteps of sisters Kylie and Kim after she filed for a beauty trademark for “Kendall” and “Kendall Jenner,” according to the US Patent and Trademark Office. The patents would cover possible products across skin, hair, make-up and fragrance, including eau de parfum, hair-care preparations, bath and shower gels, body creams, skin cleansers, beauty masks, deodorant, lip gloss, nail polish and nail care preparations, among others.

An eponymous brand would mark Kendall’s first solo foray into the beauty world although she has previously fronted Estée Launder’s short lived millennial-targeted range Estée Edits and is currently the face of Proactive and a hair styling range from Formawell Beauty. Sister Kylie also teased earlier this year that she was working with Kendall on a collaboration for her own billion dollar beauty brand Kylie Cosmetics.

Cardi B, meanwhile, has also hinted that her make-up line may be in the works. Speaking in an interview with Entertainment Online, Cardi was asked if her beauty line was coming soon to which she laughed and responded “very.” This would also mark Cardi’s beauty debut although last year Tom Ford did release a blue-hued lipstick named after the rapper which sold out in two days.  

Elsewhere in beauty news, Kylie, arguably the OG celeb beauty brand founder of this new era, has expanded her empire into skincare with new range Kylie Skin. Launching on the 22nd of this month, the line will include a face wash, scrub, toner, serum, moisturiser and eye cream. Rihanna’s Fenty skincare is also reported to be in the works.  

Read Next
sissyboyslapparty_83666476_195849648219219_5093900
Are penis manicures the next big thing in nail trends? Beauty news
@sportydidit rainbow finger waves
Hair artist Sportydidit creates the baddest technicolour finger waves hair stylist
6-coca-cola-diet_b
10 iconic beauty looks from Lady Gaga’s music videos Beauty Feature
lady gaga stupid love haus labs makeup artist sarah tanno
‘Stupid Love’ MUA Sarah Tanno on turning Lady Gaga into a ‘Kindness Punk’ Beauty news
Doooo
Artist and DJ Doooo finds beauty in flesh with his everyday object art Spotlight
Tight Foreskin 1
What to do if you have a tight foreskin – AKA phimosis Beauty Feature
Waterdrop Nails
Waterdrop nails are the next big trend for manicures Beauty news
Dries Van Noten AW20
Billie Eilish’s slime coloured roots are the biggest look of fashion week Beauty news
Six pack contouring
Ab Fab: Why six pack contouring is trending and troubling Beauty Feature
Tik Tok
Meet the #TikTokDocs giving professional medical advice through trap music Beauty Feature
IMG_20200201_103217
I did downward dogs with actual puppies and (obviously) loved it Tried and Tested
Guide Beauty
Guide Beauty is a new make-up brand perfect for people with shaky hands Beauty news
Emma Dabiri
Author Emma Dabiri is fighting for Afro hair to be protected by the law Beauty Feature
TikTok
TikTok users are celebrating their natural beauty using works of art Beauty news
hair trend 2020 buller and rice salon london
5 upcoming 2020 hair trends to try before they’re everywhere Beauty Trends
Rook
Rook Perfumes wants to transport you to the forest with new collection Beauty news