Pin It
Cardi B
courtesy of Instagram/@iamcardib

Cardi B and Kendall Jenner are now also launching their own beauty brands


TextAlex Peters

Just when you thought there was no one left

We are well and truly in the midst of a celebrity beauty brand epidemic.

Ariana Grande, Hailey Bieber, Lady Gaga, and Gwen Stefani are all reportedly set to join the likes of Kylie, Rihanna, Kim and Madonna with their own lines make-up or skincare brands, and now the list is getting even longer with Cardi B and Kendall Jenner also lining up for their piece of the beauty pie.

This week it was reported that Kendall Jenner may well be following in the footsteps of sisters Kylie and Kim after she filed for a beauty trademark for “Kendall” and “Kendall Jenner,” according to the US Patent and Trademark Office. The patents would cover possible products across skin, hair, make-up and fragrance, including eau de parfum, hair-care preparations, bath and shower gels, body creams, skin cleansers, beauty masks, deodorant, lip gloss, nail polish and nail care preparations, among others.

An eponymous brand would mark Kendall’s first solo foray into the beauty world although she has previously fronted Estée Launder’s short lived millennial-targeted range Estée Edits and is currently the face of Proactive and a hair styling range from Formawell Beauty. Sister Kylie also teased earlier this year that she was working with Kendall on a collaboration for her own billion dollar beauty brand Kylie Cosmetics.

Cardi B, meanwhile, has also hinted that her make-up line may be in the works. Speaking in an interview with Entertainment Online, Cardi was asked if her beauty line was coming soon to which she laughed and responded “very.” This would also mark Cardi’s beauty debut although last year Tom Ford did release a blue-hued lipstick named after the rapper which sold out in two days.  

Elsewhere in beauty news, Kylie, arguably the OG celeb beauty brand founder of this new era, has expanded her empire into skincare with new range Kylie Skin. Launching on the 22nd of this month, the line will include a face wash, scrub, toner, serum, moisturiser and eye cream. Rihanna’s Fenty skincare is also reported to be in the works.  

Read Next
mowalola fashion east ss20 lfwm
Hairstylist Virginie Moreira is the next big thing Spotlight
Vintage-fingers-in-ears-not-listening-damselsinsuc
Don't light candles in your ears: the life of an ear wax extraction doctor The Professionals
Gigi Hari
Trans model Gigi Hari is disrupting binary notions of beauty Model
rina sawayama sweetmutuals lyle reimer evanie frausto mexico
Rina Sawayama on Drag Race UK, Pat McGrath, and rejecting Kawaii Beauty Feature
Bella Hadid
Bella Hadid is more beautiful than Beyoncé, according to science Beauty news
5. MICA
The new faces of IMG get wiggy with it Beauty Feature
Novembre 15
The new issue of Novembre delights in the beautiful and the grotesque Beauty Feature
brandon allen homecoming royalty teen prom instagram
How queer teens are reclaiming the glitz and glamour of Homecoming titles Beauty Feature
Screen Shot 2019-10-15 at 16.01.59
How accessible is the beauty world to those with disabilities? Beauty Feature
instagram plastic surgery dolls cosmetic procedures
Inside the secret world of Instagram’s ‘dolls’ Beauty Feature
A Cold Wall
Everything you need to know about Bakuchiol, a smart alternative to Retinol products
troy fearn casting directors
The next gen of casting directors on what they look for in potential models Beauty Feature
image
Is the vicious cycle of burnout causing women to lose their hair? Beauty Feature
IMG-6883
I got drunk in a red wine bath in the name of wellness Tried and Tested
ramla ali boxer instagram hair
Champion boxer Ramla Ali opens up about her hair, fitness, and social media Beauty Feature
box braids
Six non-black women on why they wear box braids despite the controversy Beauty Feature