In the capitalist society we’re currently living in, even kids aren’t allowed to be kids anymore. They get put to work. In somewhat unsurprising fashion, beauty mogul Kylie Jenner has said ‘rise and shine’ to one-year-old daughter Stormi Webster and enlisted her as the first collaborator of Kylie Cosmetics this year. 

Taking a break from being a snowboarding legend, the youngster was yesterday seen on Jenner’s Instagram intently looking over plans for a Valentine’s Day collection – looking like it will drop on her 2nd birthday, February 1. The sketches feature a Stormi-branded lip kit, covered in butterflies, as well as a nine-shade palette. 

After selling a majority share (51 per cent) to Coty at the end of last year for a casual $600 million, Kylie made it clear that her plan is to one day pass the company on to Stormi. Stay tuned to see what comes from the imminent collab.