Pin It
Kylie Jenner rise and shine sun meme
@kyliejenner

Rise and Shine: Kylie Jenner trademarks her viral catchphrase for make-up


TextAlex Peters

Is a Kylie Cosmetics ‘riiise and shiiine’ collection on its way?

Good news for all you ‘riiise and shiiine’ fans out there, a Kylie Cosmetics collection centred around the viral sensation catchphrase could be coming into our lives very soon. 

Out of the loop? Let us explain. 

Earlier this month, Kylie Jenner caused an internet storm after she was captured serenading her young daughter Stormi with a sing-song rendition of the phrase during an official tour of the Kylie Cosmetics HQ in California. The moment quickly went viral, racking up one billion Tiktok views and 11 million views on YouTube and becoming an instant meme sensation. 

Everyone from Ariana Grande and Miley Cyrus to Lizzo have since debuted their own versions of the song, and the clip has been photoshopped into The Voice audition scenes, the sun from the Teletubbies, and Disney’s Sleeping Beauty among many, many others. It has also inspired a number of creative beauty looks

After releasing a ‘riiise and shiiine’ hoodie last week, Jenner has now filed to trademark the three words for use in cosmetics with the United States Patent and Trademark Office. As the old saying goes, “The Devil works hard, but Kris Jenner works harder.” We’ll be keeping our eyes peeled! 

See below for the best rise and shine memes on the internet right now.

Read Next
Screenshot 2021-06-14 at 12.09.11
Jada Pinkett Smith and Willow Smith steamed their vaginas live on camera Beauty news
Lovewitch_frame9
Is hypnosis the next big wellness trend? Beauty Feature
TikTok dry scooping
‘Dry scooping’ pre-workout powder can have life-threatening consequences Beauty news
Callaly Vulvas
Why we need to talk about vulvas, and debunk the ‘perfect vulva’ myth Beauty news
Plastic Free Beauty 2
6 easy product swaps for a plastic-free beauty routine Beauty Feature
John Allan POTW
Want sky-high hair with drama? Go old school with a volumising hair foam Product of the Week
Tyrone Marghuy
How a dreadlocked student sparked a movement for Black hair politics Beauty Feature
Harry Styles
You can now go to a Harry Styles-themed spa day Beauty news
Kim Kardashian Skims
Editing ‘glitch’ blamed in Kim Kardashian’s latest photoshop scandal Beauty news
Wolf Alice x Bleach London
Nostalgia, heartbreak, and WKD: Wolf Alice’s new hair dye is a true blue Beauty Feature
BAO
6 Black and Latinx-founded beauty brands changing the game Beauty Feature
TikTok mullet
The one-minute mullet – genius hack or disaster waiting to happen? Beauty news
Hair horns are the next E Girl beauty obsession on TikTok
Hair horns are the next E-girl beauty obsession on TikTok Beauty Feature
Ariana Grande
Ariana Grande might be joining the celebrity beauty brand hype Beauty news
boy smells pride symone drag race
Drag Race’s Symone and Gottmik front Boy Smells’ Pride campaign Beauty news
Charlotte Tilbury eyeliner black pencil review
This versatile eyeliner does it all, from classic to dramatic Product of the Week