All the way back in 1989, fashion history was made. In the 20th arrondissement in Paris, far from the fashion week crowd at the time, Martin Margiela debuted the first runway show for Maison Martin Margiela. You can watch the epic 48 minute-long show here and marvel at the beginnings of a house that went on the shape the fashion industry today. 

Helmed by the ever-elusive Martin Margiela before he retired – without telling anybody, obviously – over the years, the house’s collections have stayed true to the anonymity at its core, often obscuring model’s face with masks made out of everything from silk and lace to heavily embellished with crystals. 

In 2015, the newly-named Maison Margiela, designed by John Galliano, ushered in a different era for the house. Over the past four years, Galliano has showcased a number of OTT glam looks – with the help of dream team Pat McGrath and Eugene Souleiman on make-up and hair respectively – to accompany his conceptual clothes; looks that have seen models with floating tendrils of feathers in their hair, elf ears created out of crystals, and overdrawn clown-esque 

To celebrate Margiela’s 30th anniversary, view some of our fave beauty looks from the past three decades of shows in the gallery below.