Kim Kardashian has revealed the latest products coming to her beauty brand KKW Beauty: body make-up.

The Body Collection will consist of three make-up products for your body – a foundation, a powder and a shimmer – plus a brush to apply them with. Making the announcement on social media, the reality star said she had been working on the formulas for over a year. “I’m so happy with how creamy and blendable they all are. You can layer the formulas together or use them individually to achieve how much coverage and shimmer you want,” she wrote.

Kim also revealed that she herself is an avid user of body make-up. “I’ve used it for years to cover my psoriasis! The brand I used to use only had 2 shades and got discontinued so I am so excited for everyone to try this.”

The new collection is garnering mixed reactions on social media, however. While many are excited about the products:

Others have expressed concern about the message that body foundation will send to people – that our bodies are not good enough as they are and need correcting.

There were also questions about about how practical make-up for your body actually is...

And people taking issue with the small range of shades (seven) available.

Anything that helps those who are self-conscious about their bodies feel more confident is a good thing in our books, however, we believe that bodies are great the way they are – scars, discolouration and all – and no one needs foundation to cover that up.