Belgian beer giant Stella Artois celebrates its new Black lager by inviting you on a mysterious cinematic tour back through time and culture
The best cinemas are the ones where you are allowed to drink alcohol in the saloon. A cold beer and a good film go hand in hand and, for some reason, they seem to enhance each other. That's why Stella Artois' new project for its latest line of premium lager makes so much sense. But The Night Chauffeur, as it is called, has nothing to do with an actual cinema. Instead, it allows you to travel back in time and to another place to experience the feelings, atmosphere and sights of a bygone cinematic era. By turning up at certain pubs, you're in with a chance of travelling through London's dark, misty and wet city streets in the back seat of a 1960s Citroen DS.
The ten especially commissioned theatre productions allows for "cinema to come alive" by surrounding the pub visitors with actors - some of them arguing amongst each other, others chatting to you over a pint. Customers trying the Belgian beer at the selected places now - everywhere from The Dove on Broadway Market to The Old Goat in Middlesex - will be invited to leave their details. If you're selected and receive an invitation, Stella Artois Black will take you and a guest into a world of "femme fatales, secret exchanges and unanswered questions". Intrigued? So are we - see you at the bar...
The Night Chauffeur – Public Performances at venues across London:
14th Nov: Village East, Bermondsey Street
15th Nov: The Peasant, Farringdon
16th Nov: The Old Blue Last, Shoreditch
17th Nov: The Westbourne, Notting Hill
18th Nov: The Chamberlayne, Kensal Rise
21st Nov: The Dove, Broadway Market
22nd Nov: The Black Dog, Vauxhall
23rd Nov: Grand Union, North London
24th Nov: The Ten Bells, Spitalfields
25th Nov: The Old Goat, Twickenham