Pepsi has released a statement saying that it will withdraw its advert starring Kendall Jenner, and has apologised to the model for “putting her in this position”. As we wrote, the ad that steals the aesthetic of protest was “rightfully lampooned for its all-encompassing inauthenticity...Pepsi’s attempt to protest misses the point entirely because it suggests that protests are blandly surreal day raves with your new favourite soft drink, meaning it sits stubbornly in a saccharine sweet spot that tastes pretty sour.”

The ad will now be pulled. In a statement, the drinks company said: “Pepsi was trying to project a global a message of unity, peace and understanding. Clearly, we missed the mark, and we apologise. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

Watch the controversial ad below, before it comes down.