Arts+CultureNewsPepsi pulls dystopian Kendall Jenner adThe ‘short film’ has rightly caught heat for aping the aesthetic of protest without carrying any of its spirit – Pepsi has pulled it and apologisedShareLink copied ✔️April 5, 2017Arts+CultureNewsTextDazed Digital Pepsi has released a statement saying that it will withdraw its advert starring Kendall Jenner, and has apologised to the model for “putting her in this position”. As we wrote, the ad that steals the aesthetic of protest was “rightfully lampooned for its all-encompassing inauthenticity...Pepsi’s attempt to protest misses the point entirely because it suggests that protests are blandly surreal day raves with your new favourite soft drink, meaning it sits stubbornly in a saccharine sweet spot that tastes pretty sour.” The ad will now be pulled. In a statement, the drinks company said: “Pepsi was trying to project a global a message of unity, peace and understanding. Clearly, we missed the mark, and we apologise. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.” Watch the controversial ad below, before it comes down. Here's the full Pepsi ad pic.twitter.com/otlVGmsi18— Brody Logan (@BrodyLogan) April 4, 2017Expand your creative community and connect with 15,000 creatives from around the world.READ MOREWhy did Satan start to possess girls on screen in the 70s?Learn the art of photo storytelling and zine making at Dazed+LabsZimmermannKindred spirits and psychedelic florals: Zimmermann heads to 70s Sydney 8 essential skate videos from the 90s and beyond with Glue SkateboardsThe unashamedly queer, feminist, and intersectional play you need to seeParis artists are pissed off with this ‘gift’ from Jeff KoonsA Seat at the TableVinca Petersen: Future FantasySnarkitecture’s guide on how to collide art and architectureBanksy has unveiled a new anti-weapon artworkVincent Gallo: mad, bad, and dangerous to knowGet lost in these frank stories of love and loss