Straight from the black and brown side of town, a new style was born: Fresh. Bursting forth from the gritty corners of New York back in the late 80s and early 90s, it was a style comprised of jeans four sizes too big, Kangol hats, Cazal shades and fat-laced adidas trainers that were dished out to disciples of Dapper Dan. In upcoming documentary Fresh Dressed, the scene’s fixtures and hip hop royalty talk about the lightning rise of these entrepreneurial brands, which exploded on arrival and racked up millions overnight.
Fresh Dressed is an all-encompassing look at a time when Tommy Hilfiger – a brand that desperately wanted to be involved in this sartorial pandemonia – would drive through the streets handing out free duds. The film features a Rolodex of rap and fashion icons including Kanye, Pusha T, Swizz Beatz, Damon Dash, Andre Leon Talley, A$AP Rocky, Marc Ecko, Big Daddy Kane and Kid ‘N’ Play. Have a look at the trailer below: