Element advocate, illustrator and professional manly man (seriously, check out his beard) Chad Eaton aka Timber! has seen his designs adorn everything from skateboards, t-shirts, beanies and jeans patches. He's so committed to the pursuit of manliness that he biked 382 miles from San Francisco to Los Angeles three years ago, and it's this two-wheeled odyssey that has inspired his second collection for Element. 

Keeping Element's motto “keep discovering” front and centre, the collab specialises in products that meld aesthetic fun and functionality for streetwear and cycling enthusiasts of all kinds – and that includes hardcore voyagers like Timber! himself. While his first workwear-inspired collab for the skate and streetwear brand, the SS15 collection combines Timber!'s larger-than-life illustrations with bike-friendly reflective fabrics and lifestyle classics like the humble jean. 

Last week, Timber! hit the road for his Northern Wheels Tour – cycling from Paris and ending in Leuven, Belgium on the famous Paris-Roubaix racing route. Culminating today, Chad will celebrate at Element's new London store in Covent Garden from 6pm, where he will recap his Northern Wheels Tour adventure and celebrate the new collection launch. Keep up with Chad and his tour by using the hashtags #ElementXTimber and #NorthernWheelsTour to get involved with his journey.