Bret Hartman via TEDArts+Culture / NewsWant to learn synesthesia? Scientists think you canMake like Dev Hynes and Kanye and learn to hear colours and taste wordsShareLink copied ✔️November 26, 2014Arts+CultureNewsText Zing Tsjeng You can't really throw a stick these days without hitting some musician or aestheste claiming they have synesthesia. From Dev Hynes to Kanye West and Pharrell, the rare neurological condition has become a byword for being a musical genius (or at least being really, really good at what you do). But what about the rest of us proles who will never experience the delights of hearing colours or tasting words? Well, scientists might have come up with the solution. Researchers at the University of Sussex conducted a nine-week study to see if adults could be taught synesthesia. Alongside daily half-hour training sessions to teach them 13 letter-colour associations, volunteers were given e-books with letters consistently written in a specific color. Five weeks in, nine out of the 14 subjects were seeing coloured letters when reading plain ol' black texts, with many reporting – some even reported seeing coloured letters appearing on a daily basis. One volunteer even reported seeing ordinary traffic signs explode with colour. “The colour immediately pops into my head,” he explained. “When I look at a sign the whole word appears according to the training colors.” Study leader Daniel Bor believes that the results point to synaesthesia as a learning tool in childhood. Children with a genetic predisposition to the condition may use colours as "semantic hooks" to aid the memorisation of numbers and letters (and presumably, musical notes). Sadly, all of the subjects lost their synaesthesia a few months after training stopped. Bor thinks could be a side effect of being exposed to plain text, so his plan is to recreate the experiment with people learning a brand new language in a foreign alphabet (like Hebrew) – he thinks that the formative experience of associating colours with foreign letters will make the synaesthesia stick around. So can you teach yourself synaesthesia? Maybe, but it'll take a hell of a lot of work. It's probably easier to just bask in the weird and wonderful products of other people's gifts. Watch Dev Hynes talk about his synaesthesia for TEDxMarthasVineyard below: (h/t New Scientist) Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingKristina Rozhkova’s uncanny photos of young RussiansIn her latest project, Unbewitched, the photographer ‘conjures fairytale realities’ to help cope with political instability in the regionArt & PhotographyArmani Exchange FashionArmani Exchange joins Amnesia in Ibiza to kickstart summer party seasonFilm & TV7 sex worker-approved films about sex workBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaLife & CultureHave you ever been friend-bombed?OnFashionHow On and Loewe are shaping the future of footwear Art & PhotographyInside KUTT, the cult lesbian 00s magazineMusicThe 5 best songs from Drake’s new albums (plural) Maison Margiela FragrancesEventWhat went down at Maison Margiela’s ‘The Scentsorium Collection’ launchEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy