Ogilvy's India division forced to apologise for most tasteless ad ever (possibly)
Malala Yousafzai is a Pakistani girl who miraculously managed to recover from being shot point blank in the face with a Colt 45 by a member of the Taliban. Malala made a full recovery and is now known for her vocal support of women's rights. Bizarrely, the Indian division of the ad agency Ogilvy opted to use her plight to sell Kurl–on mattresses, a decision that it has now been forced to apologise for.
Everyone likes a bouncy mattress, right? Well, the ad campaign features posters that document the girl's journey from yes, being shot in the face, to "bouncing back" into a normal healthy life. Ogilvy has now apologised for the strange ad, saying that it is "contrary to the beliefs and professional standards of Ogilvy & Mather and our clients".
The not–so–charming cartoons show Malala being shot and fighting for her life with the help of blood transfusions, before springing back into life in sprightly fashion. At least Malala knows that as well as taking on the Taliban, attempting to redefine the legal rights of Pakistani women and winning a nomination for the Nobel Peace Prize, she may also have sold a few bouncy mattresses along the way.
As a method of drumming up sales, it's a pretty senseless technique. But today, the supermarket chain Sainsbury's was forced to apologise after styling an in-store display of 12 Years a Slave DVDs with some of their own-brand clothes, for a handy piece of "how to get the slave look" advice. A shopper snapped the display and a Sainsbury's spokeperson has said, “We can only apologise. It’s been taken down from the Heyford Hill store and clearly should never have gone up in the first place."