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#CastMeMarc wants you for the Marc by Marc Jacobs campaign

Want to be in the brand's new ads? You'll have to fend off 12,000 other Instagram hopefuls

Generation Selfie is alive and kicking – and Marc by Marc Jacobs want a piece of it. They're casting for models on Twitter and Instagram using the hashtag #CastMeMarc. Lazy, or what? The campaign is being led by British designers Katie Hillier and Luella Bartley - who've taken over while Jacobs trains his attentions on his main brand.

Aspiring amateur models have already begun tweeting in their selfies and it's clearly working. So far, the hashtag #CastMeMarc has been Instagrammed over 12,000 times in 24 hours – that's about eight selfies a minute.

Not one to be left out of a party, we decided that it was only right to get involved. Sorry Dazed, but if Marc by Marc Jacobs wanna hire me, I'm outta here quick. #CastMeMarc

Want to get involved? Here's the open call: