Generation Selfie is alive and kicking – and Marc by Marc Jacobs want a piece of it. They're casting for models on Twitter and Instagram using the hashtag #CastMeMarc. Lazy, or what? The campaign is being led by British designers Katie Hillier and Luella Bartley - who've taken over while Jacobs trains his attentions on his main brand.

Aspiring amateur models have already begun tweeting in their selfies and it's clearly working. So far, the hashtag #CastMeMarc has been Instagrammed over 12,000 times in 24 hours – that's about eight selfies a minute.

Not one to be left out of a party, we decided that it was only right to get involved. Sorry Dazed, but if Marc by Marc Jacobs wanna hire me, I'm outta here quick. #CastMeMarc

Want to get involved? Here's the open call: