Everything we know about


Burberry is a British luxury fashion house based in London, England. Established as an outerwear label by Thomas Burberry in 1856 – who designed its signature trenchcoat for British officers – it outfitted explorers on Antarctic expeditions and Mount Everest attempts, before becoming a staple of the UK high fashion scene. In 1955, the now-defunct company Greater Universal Stores assumed ownership of the family-controlled business, and the label went public in 2002.

Alongside (and inside) its trenchcoats, Burberry’s signature check has achieved iconic status. Since being introduced in the 1920s, the design has undergone a series of transformations in terms of public perception, becoming associated with chav culture and football hooliganism in the early 2000s. In an attempt to restore the label’s image, the controversial check was removed from a majority of garments before emerging again in 2017, for a surprise collaboration with Gosha Rubchinskiy.

The check officially made its return in the SS18 collection by Christopher Bailey (who joined the label in 2001, and became creative director in 2004). In 2017, Bailey stepped down from his role at Burberry, and was unexpectedly replaced by the former creative director of Givenchy, Riccardo Tisci, who made his debut the following year. Tisci remains the label’s chief creative officer, tapping the likes of Kendall Jenner and Gigi and Bella Hadid, alongside musicians such asArca, Rosalía, Steve Lacy and Erykah Badu, for recent presentations.

In 2019, Burberry was among brands such as Chanel and Pradamaking promises to be more sustainable, after being called out for destroying over £28m of clothes and perfume two years prior. The practice, which helps the label maintain exclusivity – and, therefore, justify expensive prices – was unsurprisingly criticised amid a growing climate crisis. The fashion house has since pledged to no longer burn unsold products or use fur in its collections, and in 2019 staged its first ever carbon-neutral show.

Julia Fox in a condom outfit
FashionGasp! Julia Fox wears something unusual
Y/Project AW23
FashionThere’s a hot new fashion hub in London
Yeule at Heavn
FashionWhat if we kissed in the new London Heaven store?
Burberry AW23
FashionEverything you need to know about Daniel Lee’s Burberry debut
Fashion Awards 2022 afterparty Jefferson Hack Burberry
FashionHere’s everything you need to know about the 2022 Fashion Awards
Riccardo Tisci Michaela Coel
FashionDid Michaela Coel just resuscitate Riccardo Tisci’s namesake label?
Anna Delvey ankle bracely
FashionProject Runaway: the ankle monitor is a fashion status symbol again
Diesel NTS Rave
FashionDiesel and NTS are throwing a massive London rave
Rihanna – autumn 2021
Fashion9 highlights from Riccardo Tisci’s reign at Burberry
Daniel Lee Burberry
FashionRiccardo Tisci is out, Daniel Lee is in at Burberry
FashionKanye West wades into his (flip) flop era
The Queen at London Fashion Week in 2018
FashionBurberry and Raf cancel shows as fashion responds to the Queen’s death
FashionJean Paul Gaultier’s saucy Eurotrash talkshow is back... kind of
Centaurs in fashion
FashionHave you herd? Centaurs are so hot right now
FashionBurberry is bridging the wealth gap at fashion schools across the country
JW Anderson and Tom of Finland collaboration
FashionStep into JW Anderson and Tom of Finland’s homo-wonderland, and more news
Dazed x Burberry Whitby Street takeover
FashionWhat went down at Burberry and Dazed’s joyous Whitby Street takeover
Life & CultureSign up to attend Dazed and Burberry’s Whitby Street Takeover
EventDazed is taking over a London street with Burberry and you’re invited
Burberry – spring 2022
FashionWings of desire: Burberry takes flight
Burberry working class Danniella Westbrook
FashionBurberry and the chequered politics of working-class appropriation
Burberry TB Summer Monogram 2023
FashionBrazilian bombshell Gisele is the new face of Burberry, baby
AW22 trends from the runway
FashionYour guide to all the silly little trends rising off the AW22 runways
ASAP NAST in the Burberry and Supreme collaboration
FashionNova check mate: Your first look at the Supreme and Burberry collaboration
Saul Nash AW22
FashionSaul Nash delves into ancient Black folklore, and more fashion news
Euphoria Alexa Demie and Sydney Sweeney
FashionEuphoria heralds the age of bitchcore, and more fashion news you missed