Many people thought he was singing about Aldi. Too many people
As predicted, Kanye West premiered new track "All Day" featuring "Trap Queen" rising star Fetty Wap during the Brit Awards, thereby forcing people on both sides of the Atlantic to sit through one hour and 45 minutes of Ant and Dec. After being introduced by his wife Kim Kardashian, West came out onstage with Skepta, Novelist, Stormzy, JME, Theophilus London and Allan Kingdom.
West was a last minute addition to the Brits lineup, apparently replacing Rihanna after she pulled out of rehearsals. He last appeared at the awards show in 2007, performing a medley of "Diamonds From Sierra Leone", "Gold Digger" and "Touch the Sky" alongside 77 dancers who had been spraypainted gold. (I'm not kidding.)
Tonight's performance was a slightly less excessive performance featuring two men in balaclavas holding giant flamethrowers and an army made up of UK grime's greatest. The clattering go-hard-or-go-home track was about fifteen million light years away from the early performances in the Brits, one of which featured Ed Sheeran performing in front of a projection of the M25.
But one of the biggest problems? ITV was way too trigger-happy with the 'mute' button, meaning that entire sections of the song's chorus got cut out. Also, lots of people's mums thought he was singing about Aldi.
'why is kanye singing a song about Aldi' I can't stop laughing mum— emma (@TRASHTIMELOW) February 25, 2015
My mum: "Is Kanye singing about Aldi?" omg— natalie (@nataliejfowell) February 25, 2015
Never come back, Kanye. Britain doesn't deserve you.
Watch the performance below: