Fashion / IncomingDiesel's Stupid Piggy Back RaceThe denim brand's Be Stupid competition climaxed with a gigantic Piggy Back Race that made it into the Guinness Book of RecordsShareLink copied ✔️November 11, 2010FashionIncomingPhotographyMorgan O'DonovanTextHollie LacayoDiesel's Stupid Piggy Back Race Kigus come in many shapes and forms, and never has this been more apparent then on Saturday the 6th of November at Allen Gardens, Brick Lane, in London, when over three hundred people walked, or rather piggy backed, two by two onto a handmade ark. Cows, sheep, squirrels, crocodiles - you name it - were out in force, with some additions from Diesel Be Stupid competition winner Abi Lewis’s imagination, which we imagine weren’t included in the original line up. Why? Diesel have been asking us to "ignore the sensible and be stupid" over the last couple of months. They challenged the public to come up with a momentarily stupendous idea, of which the winner's would became a reality; a Guinness Book of Records largest piggy back reality with the aforementioned twist. The popularity of Kigus has risen since being launched in the UK, having first become known in Japan, and it's now befriended by singers such as Professor Green and Lilly Allen. Following on from a Halloween Diesel Kigu party the week before, it seems the onesies are here to stay. Diesel has caused laughter and smiles with imagery such as women with cameras flashing their crotches, men racing cars and a couples kissing out the window of two separate cars. Why be sensible when being stupid looks so much fun? Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMeet the buzzy CSM grad who’s already dressing EsDeeKid‘Gringo is a state of mind’: Inside the fashion brand built on AfrofuturismBACARDÍIn pictures: Manchester’s electrifying, multigenerational party spiritQueer history meets EsDeeKid at Prototypes AW26 Reebok What Went Down at Dazed and Reebok’s Classics Club NYFW partyFurry fashion? Why everyone wants to be a werewolf nowLEBLANCSTUDIOS wants to unleash your inner dork The North FaceThe North Face joins forces with Loyle Carner for Red Box LiveIs NYFW dying? These indie designers don’t seem to think soSalomonWatch a mini documentary about the inner workings of SalomonMarie Antoinette was reborn at Sandy Liang’s AW26 showIn pictures: Party girl glamour at Area AW26Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy