Fashion / IncomingDiesel Be Stupid: Noah and His ArkThe denim brand embark on their most ambitious event yet with a £50K competition and an epic piggy-back raceShareLink copied ✔️November 2, 2010FashionIncomingText Dazed Digital After an onslaught of stupid ideas for their £50K competition, the winning entry for Diesel's Be Stupid campaign sees its next stage: implementation. Winner Abi will see her stupid suggestion of rebuilding Noah's Ark to epic proportions - filled with hundreds of Diesel fans - come real. Over 300 people paired up in Kigu animals (costumes going two-by-two) will be needed to complete the Guinness World Record-breaking piggy-back race event in London this week. Pre-register online and go down to your closest Diesel store (Covent Garden or Carnaby St) to collect your Free Race Kit. Winners will get to keep their Kigu costumes and the first 300 runners will be invited to the Diesel Ark After Party, as designed by the winner Abi and featuring animals from her imagination... The event will take place this Saturday 6th November 2010 at 2.30PM at Allen Gardens E1 Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingHoroscopes May 2026: It’s a money month, so expect a surprise windfallA New Moon in Taurus on the 16th bodes well for setting intentions – so go extra hard on the manifestations and get obnoxious about asking for what you want BeautyArt & PhotographyThings To Come: Porn saves the world in Maja Malou Lyse’s ‘bimbo sci-fi’Beauty10 of the hottest Instagram accounts fusing art, sex and eroticaArt & PhotographyWalter Pfeiffer, the cult photographer of beauty, sex and outsidersFashionBeata Rydbacken is taking over your feed, one big clip hoodie at a timeBeautyNude awakening: Meet the young people embracing naturismBeautyWho would we be attracted to if we didn’t know what we looked like? Life & Culture‘It’s pretty brutal’: Why UK landlords have been rushing to evict renters PolaroidArt & PhotographyThree Dazed Clubbers on documenting a complete digital detoxEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy