Photography Arvida ByströmFashionNewsPamela Anderson poses for Arvida Byström in new shootThe actress and former Baywatch star is shot by the Dazed 100 artist for Missguided’s SS16 campaignShareLink copied ✔️March 22, 2016FashionNewsTextTed StansfieldPamela Anderson for Missguided SS169 Imagesview more + Vote for Arvida Byström in the Dazed 100 here. For its SS16 campaign, womenswear label Missguided enlisted something of a dream team: perennial pin-up Pamela Anderson and photographer-slash-artist Arvida Byström. Byström shoots the actress and former Baywatch star in the brand’s latest range of swimwear, bodysuits and Bardot dresses for a series of hyper-saturated images. She poses sensuously under her own name spelt out in sequinned letters, lying on a bed of pink dollar bills and on a heart-shaped fur rug of the same colour. It’s kitsch in the best possible way. According to the label, the campaign was shot by an all-female team and “shows all sides of Pam – the iconic sex symbol, the real woman behind the pin-up persona and her beliefs as a strong, successful empowered female.” Female empowerment is a theme that features heavily in the work of Byström, which confronts issues of sexuality, body image and gender inequality. “Why are all naked, especially cis or non-cis female bodies labelled under sex? A body has to be able to be a body without being sex,” she said in a recent roundtable on censorship. But this isn’t Anderson’s only modelling outing of late – last year, she starred in Alexander Wang’s Do Something campaign and Vivienne Westwood’s Save The Arctic campaign, proving the enduring appeal of Pam-An. Her 18-year-old son, Dylan Lee, has also done some modelling recently, posing for Hedi Slimane for a series of black and white images posted to his photographic blog. Head to the gallery above to see the full campaign. Pamela Anderson for Missguided SS16Photography Arvida ByströmExpand your creative community and connect with 15,000 creatives from around the world.READ MOREIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekGrime and glamour collided at the opening of Barbican’s Dirty Looks Joshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamourA cult Chicago painter inspired Kiko Kostadinov’s latest showCrack is back at McQueen! Plus everything you missed at Paris Fashion WeekZimmermannKindred spirits and psychedelic florals: Zimmermann heads to 70s Sydney ‘We must find joy’: Pamela Anderson on her starring role at Valentino SS26Ottolinger SS26 is coming for your girlfriends Casablanca SS26 prayed at the altar of HouseMatthieu Blazy blasts into orbit at his first-ever Chanel show