Reinterpreting the AW14 campaigns

Screen tests, surrealism, and sculpture: this season's ads get recontextualised in our series of gifs

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Carven AW14, Herbert Bayer + John Baldessari
Carven AW14 Photography Viviane Sassen

From Edie Campbell's Lanvin family portrait to Olivier Rousteing's Balmain army, the AW14 campaigns are making their presence known (with a little help from the world's top photographers). We picked apart the references behind the images and searched the world of art and film to find their visual counterparts – mixing up McQueen with Millais and Carven with collages by Baldessari and Herbert Bayer, all presented in hypnotic GIF form...

Lanvin AW14 + The Addams Family
Lanvin AW14 Photography Tim Walker

The Addams Family (1991, dir. Barry Sonnenfeld) + Morticia Addams' red rose = Lanvin AW14

Dior AW14 + Guy Bourdin
Dior AW14 Photography Willy Vanderperre, styling Olivier Rizzo

Guy Bourdin's pop photography = Dior AW14

Carven AW14, Herbert Bayer + John Baldessari
Carven AW14 Photography Viviane Sassen

John Baldessari's colourful collages + Herbert Bayer's surrealist cut outs = Carven AW14

Givenchy AW14 + Damien Hirst
Givenchy AW14 Photography Mert Alas and Marcus Piggott

Damien Hirst's kaleidoscopic butterflies = Givenchy AW14

Prada AW14 + Richard Serra
Prada AW14 Photography Steven Meisel

Richard Serra's minimalist steel = Prada AW14

Chanel AW14 + Francis Bacon
Chanel AW14 Photography Karl Lagerfeld

Francis Bacon's boxers = Chanel AW14

Moschino AW14, Lee Miller + Man Ray
Moschino AW14 Photography Steven Meisel, 
Fashion Editor Carlyne Cerf de Dudzeele

Nancy Cunard and Ava Gardner by Man Ray + Lee Miller's black and white portraits = Moschino AW14

Balmain AW14 + Pre-Raphaelites
Balmain AW14 Photography Mario Sorrenti, art direction and styling by Katie Grand

John William Waterhouse's "Ophelia" + Dante Gabriel Rossetti's "Proserpina" and "Beata Beatrix" = Balmain AW14

Marc by Marc Jacobs AW14 + Ghost World‏
Marc by Marc Jacobs AW14 Photography David Sims, styled by Katie Grand

2001's cult classic Ghost World (dir. Terry Zwigoff) = Marc by Marc Jacobs AW14

Miu Miu AW14 + Andy Warhol film stills
Miu Miu AW14 Photography Steven Meisel

Andy Warhol's screen tests = Miu Miu AW14

Kenzo AW14 + Twin Peaks
Kenzo AW14 Photography Pierpaolo Ferrari, Toilet Paper magazine

The infamous Twin Peaks Black Lodge = Kenzo AW14

Louis Vuitton AW14
Louis Vuitton AW14 Photography Bruce Weber and Juergen Teller

Michelangelo Antonioni's Zabriskie Point (1970) and The Passenger (1975) + Ansel Adams' American landscapes = Louis Vuitton AW14

Alexander McQueen AW14 + Millais
Alexander McQueen AW14 Photography Steven Klein

The women of Millais = Alexander McQueen AW14

Burberry AW14, Matisse + Gauguin
Burberry AW14 Photography Mario Testino

Mattise's colourful prints + Gauguin's post-impressionism = Burberry AW14

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