Reinterpreting the AW14 campaigns

Screen tests, surrealism, and sculpture: this season's ads get recontextualised in our series of gifs

Fashion Incoming
Carven AW14, Herbert Bayer + John Baldessari
Carven AW14 Photography Viviane Sassen

From Edie Campbell's Lanvin family portrait to Olivier Rousteing's Balmain army, the AW14 campaigns are making their presence known (with a little help from the world's top photographers). We picked apart the references behind the images and searched the world of art and film to find their visual counterparts – mixing up McQueen with Millais and Carven with collages by Baldessari and Herbert Bayer, all presented in hypnotic GIF form...

The Addams Family (1991, dir. Barry Sonnenfeld) + Morticia Addams' red rose = Lanvin AW14

Guy Bourdin's pop photography = Dior AW14

John Baldessari's colourful collages + Herbert Bayer's surrealist cut outs = Carven AW14

Damien Hirst's kaleidoscopic butterflies = Givenchy AW14

Richard Serra's minimalist steel = Prada AW14

Francis Bacon's boxers = Chanel AW14

Nancy Cunard and Ava Gardner by Man Ray + Lee Miller's black and white portraits = Moschino AW14

John William Waterhouse's "Ophelia" + Dante Gabriel Rossetti's "Proserpina" and "Beata Beatrix" = Balmain AW14

2001's cult classic Ghost World (dir. Terry Zwigoff) = Marc by Marc Jacobs AW14

Andy Warhol's screen tests = Miu Miu AW14

The infamous Twin Peaks Black Lodge = Kenzo AW14

Michelangelo Antonioni's Zabriskie Point (1970) and The Passenger (1975) + Ansel Adams' American landscapes = Louis Vuitton AW14

The women of Millais = Alexander McQueen AW14

Mattise's colourful prints + Gauguin's post-impressionism = Burberry AW14

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