Balmain's new campaign takes a stand for diversity

Olivier Rousteing rallies the troops for his AW14 campaign, shot by Mario Sorrenti and featuring Jourdan, Cara, Binx and new face Kayla Scott – see an exclusive new image

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Balmain AW14 campaign Binx Walton Kayla Scott Ysaunny Brito
Kayla Scott, Ysaunny Brito, Binx Walton, Issa Lish Photography by Mario Sorrenti, art direction and styling by Katie Grand

In this image, exclusively premiered on Dazed, new face Kayla Scott (Ford Models) makes her debut next to Ysaunny Brito (The Society), Binx Walton (Next) and Issa Lish (5Muse). 

Whilst SS14 saw Rihanna as the solo star of the French fashion house’s campaign, this season, creative director Olivier Rousteing has developed something of a pack mentality. After all, his vision for Balmain's womenswear is all about female power, and as the saying goes – there’s strength in numbers. In a new campaign shot by Mario Sorrenti and styled by Katie Grand, Rousteing debuted the leaders of his 'Balmain army', one that champions diversity and difference rather than uniformity. The campaign features well-known faces Cara DelevingneBinx Walton and Jourdan Dunn, who, a short while ago, spoke out against racism in the fashion industry and the token casting of non-white models. Featuring girls with a range of ethnicities, Balmain's campaign is a progressive move and a breath of fresh air, that further proves what we already knew – Rousteing is making his own rules.

Last season, Olivier Rousteing sent Dazed his instant obsessions – polaroid snapshots taken in the run up to (and aftermath of) his AW14 womenswear show. Check out the gallery below (spoiler alert, lots of RiRi):

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