Alexander McQueen AW14

A dark pagan cult stalk a smoking wasteland in sheer feathered gowns and pentagram embroidery

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Polina Kasina and Kaitlin Aas (IMG) backstage at Alexander McQueen AW14 Shot by Lea Colombo

Initial reaction:

A dark Pagan cult stalk a forgotten earth wasteland. Gothic warrior ravens in black feather coats entrap and seduce the innocent in virginal white dresses.


A dirt mound catwalk of upturned trees and moss. Smoke curled from the ground, as if the earth was smoking. It felt apocalyptic, like we were witnessing the aftermath of war. A Bjork soundtrack set an eerie tone, from the threatening march of “Earth Intruders” to “Bachelorette” for the finale.

How they wore it:

Like a Nordic warrior – from the past or far in the future, we couldn’t tell. Cornrows circled the models’ heads like a beehive, with two plaits left long at the front. Faces were deathly pale with a white sheen as if frosted, and lips a cold metallic. Some wore amazing black feather eyebrows, somewhat reminiscent of the raven looks from Alexander McQueen menswear AW14. Intricate silver articulated handcuffs crawled across the hand like a glove.

The virginal and the damned:

Soft, virgin-white pieces worn against untouched, alabaster skin: broderie anglaise dresses with billowing peasant sleeves and starched white pilgrim collars tied with black bows. The damned temptresses wore gothic black: sheer dresses dotted with black feathers that grew into a full feather skirt, seductive low-cut gowns of inky ruffles, and shadowy black fur hoods.


Final sheer white gowns were embroidered with stars and moons suggestive of the occult pentagram. These McQueen brides glided along the moss-covered ground, their pristine feathered hems trailing in their wake.

Models: Harleth Kuusik (@harlethkuusik), Anna Ewers (@AnNaEwers), Katlin Aas (@AasKatlin), Polina Kasina, Iana Godina, Julia Nobis, Hedvig Palm (@hedvigpa), Nastya Sten (@nastyasten), Eleonora Baumann, Larissa Marchiori (@larissamarchiori), Olivia David (@OliviaRDavid), Annemijn Dijs (@annemijndijs), Sophie Touchet, Marylou Moll (@marylou_ml), Alisa Ahmann (@alisaahmann), Phillipa Hemphrey (@PHemphrey), Josephine Van Delden (@josephinevandelden).

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