Kim Kardashian has slammed an advert in the Wall Street Journal, which claimed the Armenian Genocide never took place, with an advert of her own that claps back at the deniers. 

In Sunday’s edition of the New York Times, Kardashian took out a full-page advertisement with the Armenian Educational Foundation, which blasted the Wall Street Journal for an ad by a Turkish group that ran earlier in the year.

“My family and I are no strangers to BS in the press. We’ve learned to brush it off. Lies make good headlines, good headlines make great covers, great covers sell magazines. But when I heard about this full-page ad that ran in the Wall Street Journal denying the Armenian genocide, I couldn’t just brush it off.”

She said of the advert, which is part of a campaign to restore Turkey's reputation, that “Money talks, and right now it’s talking shit.”

The reality star details the current position taken by Turkish officials, who maintain that the term ‘genocide’ does not describe what happened. Less than 30 countries worldwide, despite wide academic recognition, acknowledge the 1915 systematic extermination of 1.5 million Armenians as genocide under the Ottoman Empire.

Genocide is defined as “a premeditated and systematic campaign to exterminate an entire people”.

“Many historians believe that if Turkey had been held responsible for the Armenian genocide, and reprimanded for what they did, the Holocaust may not have happened. In 1939, a week before the Nazi invasion of Poland, Hitler said, ‘Who, after all, speaks today of the annihilation of the Armenians?’ We do. We must. We must talk about it until it is recognized by our government because when we deny our past, we endanger our future,” Kardashian continued.

The WSJ defended the ad in a previous statement: “We accept a wide range of advertisements, including those with provocative viewpoints. While we review ad copy for issues of taste, the varied and divergent views expressed belong to the advertisers.”

Kardashian described the paper’s decision to run the ad back in April as “reckless” and “morally irresponsible”. She refuted claims that it was a “provocative viewpoint”, instead, stating that they’re point blank “spreading lies”.

The Kardashian clan, particularly Kim, have remained outspoken about the horrors carried out on the Armenian people. Robert Kardashian’s family fled the country to escape the mass extermination. Kim had previously called out the ad in a short statement on her app, and wrote a passionate op-ed for TIME magazine about the "hidden holocaust". She and sister Khloe visited the Armenian Genocide Memorial Complex near Yerevan last year, to mark the 100th anniversary.