15 years after opening the first Bleach salon, the hairstylist looks back at why they did it, how they did it, and what the future holds
Jun 23, 2025
Bleach London’s newest range of permanent hair dyes, No Bleach London, gives you the ability to get the shades you want without having to bleach it first
May 09, 2024
And the rest of the bold beauty looks from London Fashion Week SS24, from Chopova Lowena to Masha Popova
Sep 21, 2023
Taking inspiration from The Fifth Element, No Doubt and Isabella Burley, a new collection of hair dyes makes it easier than ever to feel like an apocalyptic teen. Bleach co-founder Alex Brownsell gives us the first look at the collab
Aug 08, 2023
Beauty creatives including Val Garland and Isamaya Ffrench break down the make-up and hair looks they have created for the legendary, late designer from Pinocchio noses to models eating coal
Dec 30, 2022
Following the passing of the legendary designer, revisit when Dazed went behind the scenes of Westwood’s SS20 lookbook with the beauty team
Lead singer Ellie Rowsell and Bleach London founder Alex Brownsell discuss their collaboration in celebration of the band’s new album Blue Weekend
Jun 08, 2021
From the Queen’s Gambit to Gigi and Lizzo, everyone is trying this new firey trend. Bleach’s Alex Brownsell guides us through
Apr 30, 2021
The new wig collection offers commitment-free experimentation for your hair
Oct 07, 2020
Bleach London wants to help guide you through the DIY hair trimming process
Jul 03, 2020
The at-home hair dye hack to lighten your hair might sound logical, but is probably not the best quar idea
May 15, 2020
From Pinocchio noses at Vivienne Westwood to super-sized bouffants at Ashish and glossy ombre lips at Matty Bovan, we round-up the best hair and make-up looks from London Fashion Week AW19
Feb 20, 2019
With refills on selected products retailing for £10 you can now save money as well as plastic
Jan 04, 2019
To mark the end of fashion month we put together a roundup of our favourite beauty looks this season
Oct 04, 2018
The cult hair stylist and gutsy entrepreneur leading the dip-dye revolution from the streets to the top of the industry
Dec 02, 2014