Founded by entrepreneurs Joe Wilkinson and Mario Maher, HEAT is putting a sustainable, high fashion twist on mystery boxes. Recognising the need for experimental, playful shopping experiences for a new generation of consumers, HEAT is not only providing a new kind of shopping concept for Gen Z buyers, but an innovative solution to using surplus inventory for fashion brands – luxury and streetwear alike.
Created with the habits of its target audience in mind, HEAT’s online presence is social-first, and community-focused, with its young fan base joining live streams and discussing the pieces they were hoping to receive in comment sections. With recent investment and recognition from LVMH and an innate understanding of what today’s customers value in their chosen brands, HEAT might just revolutionise the way we think about luxury shopping.
Text Zsofia Paulikovics