London-based talent agency WIMP are one of the few agencies in the UK to solely represents trans and gender-diverse models. Founded by Xoey Fourr, after she noticed trans models were often being asked to work for free, the agency prioritises protecting trans models from exploitative casting practices, as well as creating lasting industry change.
WIMP began as a DIY performance art club night at The Yard Theatre in London. It was, Fourr says, a direct response to calls for a night that “wasn’t going to be just like cis, gay, white men”. This focus on people who are frequently omitted from mainstream LGBT representation was carried into WIMP agency, which now has thirteen trans and gender-diverse models on its books.
One of the agency’s recent success stories has been working on their first major TV campaign for Schwarzkopf, featuring their model Maxine Heron as part of the Schwarzkopf Live Colour campaign. With the Dazed100 grant, they would produce three fashion-focused short films with a full cast of queer and trans creatives that will capture a “moving and vivid snapshot of what it means to be living in Britain today”, Fourr says. True to form, they plan to use the films to highlight the most talented and ground-breaking queer and trans artists in the UK right now.
Text Robin Craig