Nike Patta | Dazed

Making Waves: To mark their reimagining of the iconic Air Max 1, Nike and Patta present
The Wave, A four part film journey through Black culture and its many intersections.

Long-time collaborators Nike and Patta once again unite to launch the Air Max 1 Wave and tell essential tales of Black culture, manifested through film by visionaries Steve McQueen and Mahaneela.

The Nike X Patta Air Max 1 is inspired by the authentic connection between the Amsterdam-based brand and the Air Max community.

From communities through to their people and their creative expressions, from music and style to sport and education, scroll to immerse yourself in The Wave. This is an evolving experience and page.

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Nike & Patta unite The Next Wave of Johannesburg creatives

Part of the pair's The Next Wave series, the 2 Day Exchange brought 30 of the South African city's young creatives together for talks and workshops in fashion, music, photography and more

Nike x Patta

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Nike x Patta’s The Next Wave preaches Each One, Teach One

As Nike and Patta join forces for The Next Wave, we meet the creatives involved, discussing the fruits of cultural exchange and Patta’s focus on community

Nike x Patta

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Watch the director’s cut edition of Nike x Patta’s The Wave

Directed by Mahaneela with creative direction from Steve McQueen, the film series is an intersection of Black culture and creativity

Nike x Patta

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DJ Carista and actor Abdul on how to break into the creative industries

As Nike and Patta drop the fourth instalment of The Wave, the film’s protagonists discuss building long lasting creative careers, how to sustain motivation, and why ‘networking’ shouldn’t be scary

Nike x Patta

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Mo Farah and Patta’s Edson on fashion and sport’s shared community vision

Celebrating the third chapter of Nike and Patta’s The Wave film series, the Olympic champion and streetwear visionary discuss mental health, how to pursue your ambitions, and the unifying goals of fashion and sport

Nike x Patta

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Loud and Clear: Mahaneela, Steve McQueen, and Gee talk The Wave

To mark their reimagining of the iconic Air Max 1, Nike and Patta present The Wave: A four part film journey through Black culture and its many intersections

Nike x Patta

Nike x Patta - The Wave

Nike x Patta hail diverse young talent with Mahaneela-directed film

‘Waves Not Cycles’ is the first chapter in a four-part series focusing on waves of creative inspiration and collaboration, produced by Steve McQueen

Nike x Patta