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Nike & Patta unite The Next Wave of Johannesburg creatives

Part of the pair's The Next Wave series, the 2 Day Exchange brought 30 of the South African city's young creatives together for talks and workshops in fashion, music, photography and more

Nike x Patta’s The Next Wave preaches Each One, Teach One

As Nike and Patta join forces for The Next Wave, we meet the creatives involved, discussing the fruits of cultural exchange and Patta’s focus on community

The Wave – Nike x Patta
Watch the director’s cut edition of Nike x Patta’s The Wave

Directed by Mahaneela with creative direction from Steve McQueen, the film series is an intersection of Black culture and creativity

Nike x Patta chapter 4 The Wave
DJ Carista and actor Abdul on how to break into the creative industries

As Nike and Patta drop the fourth instalment of The Wave, the film’s protagonists discuss building long lasting creative careers, how to sustain motivation, and why ‘networking’ shouldn’t be scary

The Wave Chapter 4 Hero IMG
Mo Farah and Patta’s Edson on fashion and sport’s shared community vision

Celebrating the third chapter of Nike and Patta’s The Wave film series, the Olympic champion and streetwear visionary discuss mental health, how to pursue your ambitions, and the unifying goals of fashion and sport

Loud and Clear: Mahaneela, Steve McQueen, and Gee talk The Wave

To mark their reimagining of the iconic Air Max 1, Nike and Patta present The Wave: A four part film journey through Black culture and its many intersections

Nike x Patta - The Wave
Nike x Patta hail diverse young talent with Mahaneela-directed film

‘Waves Not Cycles’ is the first chapter in a four-part series focusing on waves of creative inspiration and collaboration, produced by Steve McQueen

Nike Patta