Long-time collaborators Nike and Patta once again unite to launch the Air Max 1 Wave
and tell essential tales of Black culture, manifested through film by visionaries
Steve McQueen and Mahaneela.
The Nike X Patta Air Max 1 is inspired by the authentic connection between the
Amsterdam-based brand and the Air Max community.
From communities through to their people and their creative expressions, from music
and style to sport and education, scroll to immerse yourself in The Wave. This is
an evolving experience and page.
Directed by Mahaneela with creative direction from Steve McQueen, the film series is an intersection of Black culture and creativity
As Nike and Patta drop the fourth instalment of The Wave, the film’s protagonists discuss building long lasting creative careers, how to sustain motivation, and why ‘networking’ shouldn’t be scary
Celebrating the third chapter of Nike and Patta’s The Wave film series, the Olympic champion and streetwear visionary discuss mental health, how to pursue your ambitions, and the unifying goals of fashion and sport
To mark their reimagining of the iconic Air Max 1, Nike and Patta present The Wave: A four part film journey through Black culture and its many intersections
‘Waves Not Cycles’ is the first chapter in a four-part series focusing on waves of creative inspiration and collaboration, produced by Steve McQueen