First Drake appropriates AI Tupac, then Metro Boomin’ and Masego drop a saxophone-laced diss track that accuses Drake of having a BBL via old-school soul samples and toots & squonks. Now, Macklemore out-conscious-raps Kendrick. Hip-hop has truly experienced one of the wildest months in recent history.

Named in honour of Hind Rajab, the six-year-old Palestinian child who was recently tragically murdered in an Israeli airstrike, and sampling Lebanese artist Fairuz’s rousing track “Ana La Habibi”, Macklemore’s “Hind’s Hall” is a call to arms to support protests against the killing of the Palestinian people in Gaza. Opening with the lyrics “The people they won't leave, what’s so threatening about divesting and wanting peace?" and interspersed with footage from the wave of student protests that swept the US last month, the Thrift Shop-rapper’s latest single adds to growing pressure for America to cease its complicity in Israel’s invasion of Gaza. Macklemore has also promised to dedicate all proceeds from the track to the UN’s Palestine relief agency, UNRWA.

The track is especially poignant for wading against the tide of rap beef that has engulfed the hip-hop community in the past few weeks and criticising its focus on the Drake v Kendrick drama, proclaiming “The music industry’s quiet, complicit in their platform of silence / What happened to the artist, what have you got to say? I want a ceasefire, fuck a response from Drake”. This sentiment has since been echoed by members of the hip-hop community and beyond, with Lebanese battle rap star Dizaster commenting on Instagram: “MACKLEMORE >>> DRAKE & KENDRICK”. Meanwhile, a fan responded on Twitter: “A white rapper has done more for us than DJ Khaled ever did.”

In a climate of diss tracks and celebrity squabbles, Macklemore gives hip-hop fans a chance to vote with their ears and decide what they believe the music industry should be focusing on.