Fresh off the heels of announcing her new record “Did You Know That There’s a Tunnel Under Ocean Blvd”, Lana Del Rey has taken to her private Instagram account to share that only a single promotional billboard for the album exists in the wild. It seems that when you reach the Lana Del Rey level of acclaim, just one will do.

However, on closer inspection, there may be another reason for the minimal approach. Del Rey’s Instagram caption revealed that “there’s only one and it’s in Tulsa”, the Oklahoma city home to none other than her ex-boyfriend. She then went on to comment on the same post, clarifying that “It’s. Personal”.

Many would require an oil rig and its own team of professional engineers to reach these levels of subterranean petty, but Lana is able to do it all on her own (with the added help of a major label marketing budget).

The fact that Del Rey has taken this particular tack is no surprise. In a recent interview for W magazine, where she spoke to outgoing Gucci creative director Alessandro Michele, Del Rey detailed the emotions she was confronting while making the record. When Michele asks if specific colours spring to mind to describe her new music, a process she’s used for past releases, Del Rey replies, “in Honeymoon, there were so many colour references… for this new music, there’s none of that at all. It’s more just like: I’m angry.” Oh, we believe you!!

During the exchange, she also shared that she’d been practising a method called ‘automatic singing’, where she’d “just sing whatever comes to mind”, and also added that “the songs are very conversational”, and that it’s a “very wordy album”. Sounds like Del Rey has a lot to get off her chest.

This new window into Del Rey’s psyche comes mere months after New York University’s Clive Davis Institute announced that they would be rolling out a new course called ‘Topics in Recorded Music: Lana Del Rey’, an academic interrogation of the singer’s influence on contemporary pop culture. Here’s hoping they add a module on how to be so goddamn, deliciously petty.