Tyler, the Creator fans are speculating that the rapper has begun rolling out a new album, after a billboard popped up in Los Angeles, directing fans to a mysterious hotline. Positioned along Sunset Boulevard, the sign reads “Call me if you get lost” along with a phone number: 1-855-444-8888.
Calling the number leads to a pre-recorded message that apparently captures an exchange between Tyler and his mum, played over a groovy instrumental. “I’ll stand in front of a bullet, on God, over this one,” she says. “I walked up on teachers, principals, mommas, kids, I didn’t give a fuck. Am I lying?”
“You have no reason to,” Tyler responds, before his mum carries on talking about the lengths she’d go to stand up for her children.
As well as the hotline number, the billboard bears the logo of Columbia Records, Tyler’s current label. Columbia also released his last two albums: 2017’s Flower Boy, and 2019’s Grammy-winning Dazed fave, Igor.
This year, Tyler has also been busy making music for a Coca Cola ad (and sharing chaotic tweets about the experience), and is set to appear in Stockholm Syndrome, a documentary about A$AP Rocky’s time in Swedish jail, when it premieres at Tribeca Film Festival on June 13.
Listen to the new hotline audio below.