We’ve all had those commercial projects with big budgets and questionable creative outputs, and Tyler, the Creator making music for the latest Coca Cola ad is no exception.
The IGOR artist posted about his experience working on the commercial earlier today (February 22) with a chaotic string of tweets that perfectly embody #FreelancerStruggles.
“(M)annnn thanks coca cola for reallll big love for the opportunity i was like ehh idk but then i f*cking ran with it. commercials need sounds like this, thanksssss,” he wrote.
“(D)rums are f*cking hard the low end is shaking”, “(T)hat’s me playing the flute at the beginning,” he wrote in two separate tweets.
The two-minute ad certainly takes cues from Tyler’s dreamy aesthetic; the video is shot in bright, saturated colours and follows various people taking their first sips of Coke, before breaking out into estatic dance. Watch it below.