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BTS’ video for ‘Dynamite’ smashes YouTube viewing records

The music video gained around 100 million views in its first 24 hours

BTS have been breaking records for a while now. The boy group’s latest achievement, though, is with their new single, “Dynamite”, and the accompanying video, which premiered on YouTube August 20.

In fact, BTS have demolished two of YouTube’s previous records with “Dynamite”: first, it scored the most concurrent viewers of all time, and then the most views in the first day of its release. 

That’s over three million concurrent viewers, according to YouTube’s live counter – other counters put it closer to four million, according to The Independent – and around 100 million views in 24 hours, with Variety reporting 98.3 million (10 million of which seemingly took place in the first 20 minutes).

In breaking the 24 hour record, BTS overtake the K-pop girl group BLACKPINK, whose “How You Like That” music video itself took the title from BTS’ Halsey-featuring “Boy With Luv” earlier this year.

As for “Dynamite”, the upbeat, disco-influenced track is BTS’ first single sung entirely in English. In its announcement last month, the group stated: “Due to COVID-19, people around the world have been going through tough times and we wanted to share some positive energy with our fans.”

Listen (and watch) below.