Photography Samuel WilsonMusic / What Went DownMusic / What Went DownWhat went down at Dazed and Coca-Cola Energy’s east London pre-drinksRoss From Friends re-energised partygoers’ after-work slump with an intimate house setShareLink copied ✔️ In Partnership with Coca ColaOctober 22, 2019October 22, 2019TextBrit DawsonDazed x Coca-Cola Energy Until we get the four-day working week we all so desperately crave, parties are usually a weekend luxury – but on Thursday last week, Dazed readers were treated to a mid-week pick-me-up at our east London pre-drinks with Coca-Cola Energy. Those who were lucky enough to score guest list flooded into Hoxton’s Jaguar Shoes, which was illuminated in Coca-Cola’s trademark red. From 6-9PM, partygoers were re-energised, curing their after-work slump with room-shaking electronic music. As a queue formed outside, bar staff in Dazed x Coca-Cola Energy t-shirts served the first guests – including with the brand’s new high caffeine drink, that contains Guarana and B Vitamins. Split across two levels, the venue transformed into two different worlds: upstairs, revellers were sipping drinks, singing along to 90s garage, and fighting over pizza, while down the spiraling stairs, sweat soaked through the exposed brick walls as all inclusive party starters Prestige Pak took to the decks. Drenched in a red glow, the trio played to a room that radiated heat as partygoers bounced off one another. Next up was British producer and DJ Ross From Friends, whose set was lit up by iPhone screens frantically trying to capture the uniquely intimate gig. Accompanied by his bandmates, the trio’s house rhythms were met with gleeful cheers and riotous dancing. The crowd’s energy didn’t diminish as they welcomed Saint Ludo of women-and-queer-led record label Femme Culture to close the night with a funky house set. As the music came to an end, partygoers slowly filtered out onto Kingsland Road, circles of friends posing for photos and debating where to go next. Take a look at the gallery above to see what went down at Dazed’s party with Coca-Cola Energy. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORETOMORA are the dance-pop superduo out to ‘connect unexpected people’If Geese are a psy-op, so is everything else Nike Airmaxxing with singer-songwriter Simone RuthA deep dive into the fan-led SOPHIE archive projectThe secret history of Black British musicSilvana Estrada: ‘Bad Bunny is my hero, but Latin America is a continent’ The ultimate guide to music festivals in 2026Stop calling Justin Bieber’s Coachella set ‘lazy’Xaviersobased’s online obsessions: NBA 2K, skate videos and NickelodeonQueer nightlife is thriving in Bucharest’s abandoned backroomsThe rise of Rico Ace in 5 tracksSwedish House Mafia unpack their Miami Ultra festival mega-setEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy