Photography Samuel WilsonMusic / What Went DownMusic / What Went DownWhat went down at Dazed and Coca-Cola Energy’s east London pre-drinksRoss From Friends re-energised partygoers’ after-work slump with an intimate house setShareLink copied ✔️ In Partnership with Coca ColaOctober 22, 2019October 22, 2019Text Brit Dawson Dazed x Coca-Cola Energy Until we get the four-day working week we all so desperately crave, parties are usually a weekend luxury – but on Thursday last week, Dazed readers were treated to a mid-week pick-me-up at our east London pre-drinks with Coca-Cola Energy. Those who were lucky enough to score guest list flooded into Hoxton’s Jaguar Shoes, which was illuminated in Coca-Cola’s trademark red. From 6-9PM, partygoers were re-energised, curing their after-work slump with room-shaking electronic music. As a queue formed outside, bar staff in Dazed x Coca-Cola Energy t-shirts served the first guests – including with the brand’s new high caffeine drink, that contains Guarana and B Vitamins. Split across two levels, the venue transformed into two different worlds: upstairs, revellers were sipping drinks, singing along to 90s garage, and fighting over pizza, while down the spiraling stairs, sweat soaked through the exposed brick walls as all inclusive party starters Prestige Pak took to the decks. Drenched in a red glow, the trio played to a room that radiated heat as partygoers bounced off one another. Next up was British producer and DJ Ross From Friends, whose set was lit up by iPhone screens frantically trying to capture the uniquely intimate gig. Accompanied by his bandmates, the trio’s house rhythms were met with gleeful cheers and riotous dancing. The crowd’s energy didn’t diminish as they welcomed Saint Ludo of women-and-queer-led record label Femme Culture to close the night with a funky house set. As the music came to an end, partygoers slowly filtered out onto Kingsland Road, circles of friends posing for photos and debating where to go next. Take a look at the gallery above to see what went down at Dazed’s party with Coca-Cola Energy. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingIlia Malinin breaks the ice – and his silenceHe does things on a skating rink that were once thought impossible. But the ‘Quad God’s’ setback at this year’s Winter Olympics brought new fire and energy to a skater seen by many as the greatest of all time Life & CultureArt & PhotographyMost loved photo stories of May 2026 Nike FashionNike celebrates the culture of soccer ahead of a summer shaped by the gameLife & Culture5 times ‘Quad God’ Ilia Malinin did the impossible on the iceBeautyThe rise of the intellectual tattooLife & CultureWhy so many young people are training to be death doulasBeautyHoroscopes June 2026: Love deeply, take risks, and embarrass yourselfBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaBeautyThe sexiest flesh-baring Instagram accounts you need to followEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy