courtesy of YouTube/DrakeMusic / NewsMusic / NewsDrake’s video for ‘In My Feelings’ references the viral challengeSet in New Orleans, the video also includes the trend’s originator, New York comedian ShiggyShareLink copied ✔️August 3, 2018August 3, 2018Text Thom Waite The “In My Feelings challenge” (AKA the “Kiki challenge”) has been blowing up lately, a social media trend started by New York comedian Shiggy and based on the Drake song of the same name. Now Drake has released the actual video for “In My Feelings”, which makes a hilarious (and pretty meta) reference to the challenge, and even includes Shiggy himself. The visuals for the track are directed by Canadian director Karena Evans and begin with a short sketch in which he tries (and fails) to romance Kiki – whose name is in the hook of the song, “Kiki do you love me?” – from her front lawn. The video then moves on to see Drake wandering the colour-drenched streets of New Orleans, paying homage to the roots of the song’s beat and visiting iconic spots (including a Lil Wayne mural). Among the dancers and performers in the video are musicians Big Freedia and Yung Miami, as well as The Cosby Show actress Phylicia Rashad. But the funniest part of the video comes after the music has stopped, when Drake awakes from a dream, in which he released a song and then “some kid from New York who spits when he talks all the time did some dance to it, and then the world did the dance, and Will Smith was there”. A pretty accurate summary of the actual “In My Feelings challenge” timeline, then. To top the video off, Shiggy – who can be seen performing “The Shiggy Dance” throughout – is then reincarnated as a production assistant awkwardly trying to get the bemused rapper out of his dressing room. It's a weird one. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThese photos portray life on a tropical island as a beautiful prisonCaptives of Liberty, an evocative new series by photographer Aymane Alhamid, explores the problems facing young people – from arranged marriages to being denied citizenship rights – on the French island of MayotteArt & PhotographyArt & PhotographyCamille Vivier’s fierce, fantastical photographs of the female formHEYDUDEFashionHEYDUDE wants you to be outside this summerFilm & TV9 great films you can watch on YouTube for freeArt & PhotographyNight Shift: Ryan McGinley on capturing New York after darkBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaArt & PhotographyWild photos of Melbourne’s multiplying ‘dyke’ dancefloorsArt & PhotographyArt Basel: 7 highlights that explore the past and present of digital artLife & CultureHaving a landline is now the ultimate post-digital flexEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy