courtesy of YouTube/DrakeMusic / NewsMusic / NewsDrake’s video for ‘In My Feelings’ references the viral challengeSet in New Orleans, the video also includes the trend’s originator, New York comedian ShiggyShareLink copied ✔️August 3, 2018August 3, 2018Text Thom Waite The “In My Feelings challenge” (AKA the “Kiki challenge”) has been blowing up lately, a social media trend started by New York comedian Shiggy and based on the Drake song of the same name. Now Drake has released the actual video for “In My Feelings”, which makes a hilarious (and pretty meta) reference to the challenge, and even includes Shiggy himself. The visuals for the track are directed by Canadian director Karena Evans and begin with a short sketch in which he tries (and fails) to romance Kiki – whose name is in the hook of the song, “Kiki do you love me?” – from her front lawn. The video then moves on to see Drake wandering the colour-drenched streets of New Orleans, paying homage to the roots of the song’s beat and visiting iconic spots (including a Lil Wayne mural). Among the dancers and performers in the video are musicians Big Freedia and Yung Miami, as well as The Cosby Show actress Phylicia Rashad. But the funniest part of the video comes after the music has stopped, when Drake awakes from a dream, in which he released a song and then “some kid from New York who spits when he talks all the time did some dance to it, and then the world did the dance, and Will Smith was there”. A pretty accurate summary of the actual “In My Feelings challenge” timeline, then. To top the video off, Shiggy – who can be seen performing “The Shiggy Dance” throughout – is then reincarnated as a production assistant awkwardly trying to get the bemused rapper out of his dressing room. It's a weird one. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingWalter Pfeiffer, the cult photographer of beauty, sex and outsidersAs a major retrospective of his work opens in Turin, the Swiss image-maker reflects on magazines, finding success as an ‘outsider’, and why he’s still working at 80Art & PhotographyFashionNipples, nachos and mask4mask: The biggest trends at the Met Gala 2026 Art & PhotographyThings To Come: Porn saves the world in Maja Malou Lyse’s ‘bimbo sci-fi’BeautyNude awakening: Meet the young people embracing naturismFashionMet Gala 2026: The best dressed stars from the biggest night in fashionFashion7 major political moments from the 2026 Met GalaBeauty10 of the hottest Instagram accounts fusing art, sex and erotica PolaroidArt & PhotographyThree Dazed Clubbers on documenting a complete digital detoxLife & Culture‘Chat was my backbone’: People are now using AI for awkward conversationsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy