Good Shoes Video Shoot

South London, Saturday Nov 4th, 2.51pm. A group of competition winning fans and bearded folk with cables sit atop a Deptford dockyard eyeing the steady current of the Thames as they wait for their cue to step into or behind the video for “The Photos on My Wall”. The Master Shipwright's House be the location, Dan Lowe be the man with the clapper board and Good Shoes be the protagonists with the tunes.

Due to be previewed later this month on a limited 7" album sampler before it's proper release on New Year's Day, the track is the first adumbration to be plucked from the band's recent recording sessions in Sweden with heavyweight production duo, Tore Johansson and Per Sunding. A step up from their water-testing run of low key singles on Brille, it's airtight rhythm and cascading guitar cuts a sanguine swathe through the bleak suburban existentialism of daily life in the quartet's native Morden.

And so, the fans-turned-extras take their positions and the cable guys plug in. A slo-mo version of the single rolls, "Action" is called and Rhys Jones wanders backwards through the celluloid house party. A staircase lined with TV's – some showing his band performing and others revealing snippets of synced lyrics – mark out the singer’s path as he travels the house in one continuous shot, the integral polaroid in hand all the while. As Rhys enters the final room, a pile of cardboard boxes split into two neat walls, leading him to the rest of the band. Effortless.