MusicNewsMusic / NewsTaylor Swift’s new video branded a ‘knock off’ of Kenzo’s Spike Jonze ad‘Delicate’ is the singer’s daydream to go unnoticed but critics say they’ve seen it all beforeShareLink copied ✔️March 13, 2018March 13, 2018TextKemi Alemoru People are mad at Taylor Swift again. Last night the singer dropped her visuals for her latest Reputation track “Delicate”. The video tracks Swift as she makes her way from the entrance of a hotel, where she’s screamed at by journalists for interviews, and then into a lobby where she’s hounded by fans and groping hotel staff. Any slight move, her bodyguards move with her in a clear display of the claustrophobia of fame. Until she finds a note and suddenly her reflection and image disappear. She finds herself invisible and can dance wildly like nobody’s watching. However, while her fans memed the artfully shot scenes, others felt like it was all too familiar. Users on social media have pointed out alleged similarities between the music video and a Kenzo ad shot by Spike Jonze in 2016. “Taylor's ‘Delicate’ video is the drunk sorority knockoff of the Kenzo ad w(sic) Margaret Quailey,” one user wrote. Some posted shot-for-shot comparisons of Swift and Qualley, from the whacky facial contortions to the elaborate dance routines. ✔ lonely/contemplative look off-cam✔ silly wink faces pic.twitter.com/dS2rR3qGop— kenny wassus (@kgw) March 12, 2018taylor swift's "delicate" video is a poor man's version of spike jonze's ad for Kenzo, this bop deserved more pic.twitter.com/39Ub99bKqc— christina.jpg (@wtfcylon) March 12, 2018So it’s just the Kenzo perfume ad, but with Taylor Swift? #Delicatepic.twitter.com/oY8hTCdPnz— cole (@haberkale) March 12, 2018 Even though many have called the video a “blatant rip off”, a representative of Kenzo told Dazed they will not be making a comment on the matter. Taylor Swift’s team are yet to respond. You can compare both videos for yourself below: Expand your creative community and connect with 15,000 creatives from around the world.READ MOREThe 30 best K-pop tracks of 2025‘UK Ug’: How Gen Z Brits reinvented rap in 2025 How a century-old Danish brand became pop culture’s favourite sound systemDHLInside singer Sigrid’s intimate walks through nature with her fans ‘The unknown is exciting’: Why Gorillaz’ upcoming album is all about deathThe 20 best tracks of 2025, rankedThe 20 best albums of 2025, rankedThe renaissance of Zara Larsson: ‘I’m out of the Khia Asylum’The 10 best music videos of 2025, rankedListen to our shadowy Dazed Winter 2025 playlist7 of Chase Infiniti’s favourite K-pop tracksMeet The Deep, K-pop’s antihero