Kelela has dropped a Sims-esque video for “Frontline”, taken from her debut album Take Me Apart last year.
In the video, the R&B star recalls her split with an ex, and sees her drive away in a Mercedes, have a smoke, and party with friends in the aftermath. It’s a colourful visual, but there’s a more nuanced story playing out below the light exterior.
“I love speaking to my fans through music videos and I always find it more fun to reference things that we can all relate to that may not be in the forefront,” Kelela told Rolling Stoneof the visual. “With this Sims-like video, I was able to tell my story in a light-hearted but dramatic way. It’s about leaving your ex with the wind in your hair while acknowledging a curiously complex feeling of pain that he has left you for a white woman.”
The video was developed alongside Mischa Notcutt, with Claudia Matè animating the clip and handling visual effects.