MusicNewsWatch Kelela’s Sims-inspired ‘Frontline’ video‘With this Sims-like video, I was able to tell my story in a light-hearted but dramatic way’ShareLink copied ✔️February 28, 2018MusicNewsTextSelim Bulut Kelela has dropped a Sims-esque video for “Frontline”, taken from her debut album Take Me Apart last year. In the video, the R&B star recalls her split with an ex, and sees her drive away in a Mercedes, have a smoke, and party with friends in the aftermath. It’s a colourful visual, but there’s a more nuanced story playing out below the light exterior. “I love speaking to my fans through music videos and I always find it more fun to reference things that we can all relate to that may not be in the forefront,” Kelela told Rolling Stone of the visual. “With this Sims-like video, I was able to tell my story in a light-hearted but dramatic way. It’s about leaving your ex with the wind in your hair while acknowledging a curiously complex feeling of pain that he has left you for a white woman.” The video was developed alongside Mischa Notcutt, with Claudia Matè animating the clip and handling visual effects. Watch it below, and revisit our feature exploring the online communities making beautiful black Sims. Expand your creative community and connect with 15,000 creatives from around the world.READ MORE‘It’s spiritual warfare’: Bricknasty are fighting for Dublin’s precariatBABYMETAL: The ‘little girls’ who shaped a generation of metal musicThe only tracks you need to hear from October 2025The UK Music Video Award winners are hereKelly Lee Owens’ guide to a good night outAccorParcels’ Jules Crommelin: ‘This isn’t just a tour, it’s life’ Dazed Mix: Jennifer WaltonBillie Eilish calls out billionaires: ‘No hate, but give your money away’In pictures: KATSEYE get spicy at debut UK showSlew’s dream night out? Stupidity and ‘special water’ Exclusive BTS images of PinkPantheress and JT’s latest music videoSAMRATTAMA is making indie music for an independent Kazakhstan