The rapper addresses sustainability and the environment in her latest track
Just weeks after dropping her new song “MIA OLA” in collaboration with Baauer and G-Dragon, M.I.A. has previewed her next track and its accompanying music video “Rewear It”. While the rapper’s last music video “Borders” addressed the refugee crisis, this one tackles another issue close to her heart: the environment.
Made in partnership with H&M, “Rewear It” comes in conjunction with the retailer’s new campaign World Recycle Week (April 18-24) which aims to collect 1,000 tonnes of unwanted clothes in order to recycle them to create new products. “World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,” says the artist.
The video itself sees M.I.A. dance against a backdrop of skyscrapers and tents constructed using recycled textiles. The rapper is joined by an eclectic cast that includes cross-eyed model Brunette Moffy and Yanis Marshall’s all-male, high-heeled dance troupe.
According to the press release, the full video will be released on April 11.